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平台型開放式企業的形塑過程:i mode 與 blade.org 個案探討 / Formation of the open platform:case studies of i-mode and blade.org

自從二十世紀末以來,管理學者就開始高倡環境不再穩定,企業必須做出相應的改變,才能維持競爭優勢,持續生存下去。為了適應當今的動盪環境,企業發展出網絡式組織的型態,甚至形成跨越組織、互補共存的「平台」與「社群」。同時,企業也發覺自己無法掌握所有的創新靈感、人才、資源,必須跨越組織的疆界,向外尋求協助,進行「開放式創新」。新型態的組織正在成形,尤其發生在高知識密集或者高科技產業中。台灣以高科技產業聞名事業,供應鏈佈局全球,不久的未來(甚至是現在)極有可能產生諸多新型態的組織,因此我們不得不重視這樣的趨勢。
本論文在文獻探討的部分,把焦點放在三大議題上:開放式創新、平台企業、協作社群。吾人試圖尋找這些互異現象的整合架構,從學者的文獻中規納理論架構,找出形塑「開放平台」的重要面向,分別是「核化」與「拔尖」。接著以NTT DoCoMo從1990年代開始發展的i-mode平台,以及IBM在2005年成立的Blade.org社群作為分析個案,用以證實該理論架構的可行性。
最後,本論文歸納出以下結論:首先,企業建構平台時,須運用組織內部資源,但擺脫組織惰性;其次,當企業本身對平台控制程度高時,由企業來形塑平台的使命陳述。企業本身對平台的控制程度低時,平台需要有替代機制,為平台擬定發展方向;第三,發展平台須掌握最小限度的控制,最大程度的發揮;第四,尋求外部連結必須儘量跨越產業,讓平台有更多不同的應用,使平台擴大;第五,平台的形塑過程是個動態過程。 / Management scholars claim the business environment has been dramatically change since the end of 20th century. Enterprises have to respond the transformation of such environment in order to pursue the sustainable advantage and constant deveplopment. To adapt to the dynamic and using knowledge efficiently and effective, enterprise has changed from bureaucracy to networking and cross-boundary organization, which are the so-call platform or community type organization. In the meantime, enterprises gradually find out that they are unable to deal with all the ideas, human resources and corporate assets. Instead, they have to cross the boundary, seek assistance from outside innovators. New type of organization is going to emerge, especially in the knowledge-intensive or high technology industries. Taiwan is world-famous for its development of high technology industry. Also, networking connections among the high-tech companies are widely expanding all over the world. Therefore, it is expectable that the new type of organization will be formed in Taiwan in the near future, and it worthwhile for us to pay attention to the trend.
In the content of this paper, the literature review is primarily focused three major issues: open innovation, platform enterprises and collaborative communities. This paper has tried to put the three different kinds of system into an integrated framework, together with inclusion from the scholars' theories, to conclude that an open platform can be formed in two dimensions. These two dimensions are called "coring" and "tipping". To conduct a case study, the research also chose for purpose of analysis and attempted to prove the feasibility of the integrated framework. The cases were obtained from business operational phenomena of companies respectively: i-mode which is owned by NTT DoCoMo, and Blade.org, which is owned by IBM.
The research came to the conclusions in five aspects. First, while building the open platform, enterprise should manipulate the resource of the existing business and try to shed the inertia as well as the bureaucracy. Second, a platform leader has to mould the mission statement for the platform controlled by the leader in a great degree. If the platform is not close to the leader, the leader has to create a substitute institution to replace the function of the leader. Third, a manager has to maintain minimum control to facilitate the members of the platform to develop the function and performance heartily by their own. Fourth, a platform leader should try its best to connect with the outside innovation across the industries and develop various applications for easy access. Fifth, formation of the open platform is always a dynamic process.

Identiferoai:union.ndltd.org:CHENGCHI/G0097355041
Creators黃繼平, Huang, Ji Ping
Publisher國立政治大學
Source SetsNational Chengchi University Libraries
Language中文
Detected LanguageEnglish
Typetext
RightsCopyright © nccu library on behalf of the copyright holders

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