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The globalisation of Western advertising : a case study of the impact of imported advertising on cultural values in Malaysia

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Identiferoai:union.ndltd.org:bl.uk/oai:ethos.bl.uk:394818
Date January 2001
CreatorsYahya, Azizul Halim
PublisherLoughborough University
Source SetsEthos UK
Detected LanguageEnglish
TypeElectronic Thesis or Dissertation
Sourcehttps://dspace.lboro.ac.uk/2134/7568

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