M. Tech. Tourism and Hospitality Management. / Travel is often used to reward those who achieved specific business goals and objectives. Although an incentive travel experience creates unforgettable memories, the process of deciding whether to revisit a destination again is in itself a complex process with many factors influencing the decision. This is even more so in case of an incentive destination, as the incentive traveler usually does not have a choice in selecting the incentive destination. The incentive destination is at the heart of any incentive travel program and constitutes an amalgam of products and service, as well as a series of experiences that the incentive traveler creates. Understanding the influence that the destination experience has on the incentive traveler is therefore of great importance to destination marketers, as many destination marketing organisations view repeat visitors as a stable source of revenue. The primary objective of this study is to gain insight and understanding into the influence of destination experiences on the decision-making process to revisit the incentive destination.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:tut/oai:encore.tut.ac.za:d1001541 |
| Date | January 2014 |
| Creators | Jacobs, Monique. |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Text |
| Format |
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