New product innovations are necessary to attract consumers for companies to survive in the market in the long term in our fast-moving world. One way to gain access to such new creative solutions is through online communities whose members exchange ideas on virtual platforms (Antikainen & Väätäjä, 2010). This explorative research paper investigates the motivational reasons of users who engage themselves on innovation platforms. The aim is to provide practice-oriented design recommendations to support community managers in establishing or improving innovation communities in companies. The improved conditions have a positive influence on the creativity of individual users and thus contribute to the increased innovative power of the entire online community. The study focuses on LEGO Ideas as an example of an online innovation community with members from all over the world. Within the community LEGO models are designed, discussed, re-designed and finally rated by enthusiasts. The best-rated models are then produced as innovative products. The designers of the models receive a share of the sales revenues. The article specifically addresses the following research question: What key factors motivate online community innovators’ engagement? [Aus: Introduction]
| Identifer | oai:union.ndltd.org:DRESDEN/oai:qucosa:de:qucosa:85647 |
| Date | 31 May 2023 |
| Creators | Junghans, Bianca, Seidel, Maximilian, Zocher, Thomas |
| Contributors | Hochschule der Deutschen Gesetzlichen Unfallversicherung (HGU), Technische Universität Dresden, Technische Universität Dresden |
| Publisher | TUDpress - Verlag der Wissenschaften |
| Source Sets | Hochschulschriftenserver (HSSS) der SLUB Dresden |
| Language | English |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, doc-type:conferenceObject, info:eu-repo/semantics/conferenceObject, doc-type:Text |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | 978-3-95908-241-9, urn:nbn:de:bsz:14-qucosa2-848672, qucosa:84867 |
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