Abstract Background: The global shift towards renewable energy is critical for combating climate change and achieving sustainability. This transition is significantly influenced by regulatory frameworks, which vary across different sectors and regions. Turkey's tourism sector, a substantial consumer of energy, presents a unique context for examining the impacts of renewable energy regulations. Purpose: This study explores the implications of recent renewable energy regulatory changes in Turkey on the tourism sector. It aims to understand how these regulations influence the adoption and implementation of renewable energy solutions within tourism businesses, the economic impacts of these regulations, and the role of societal norms and stakeholder expectations in driving these changes. Method: Employing a qualitative case study approach, this research integrates semi-structured and unstructured interviews, field observations, and document analysis to gather detailed insights. The study focuses on "Summer Tour," a prominent Turkish tourism agency, examining the company’s strategies and responses to regulatory changes through the lens of Institutional Theory. Conclusion: The findings reveal that regulatory changes, particularly the amendments allowing unlicensed energy production outside consumption areas, have significantly facilitated renewable energy adoption in the tourism sector. These changes have yielded substantial economic benefits, including cost savings and enhanced profitability. However, unintended consequences such as regulatory complexity and retroactive policy adjustments pose challenges. Additionally, societal norms and stakeholder expectations play a critical role in shaping organizational behavior towards sustainability. This study provides valuable insights for policymakers and businesses, highlighting the importance of adaptive strategies and comprehensive regulatory frameworks in promoting renewable energy adoption. / <p>Thesis tackles an interesting topic of renewable energy adoption through the lens of institutional theory. The background section is well written which clearly highlights the importance of the study. Problem discussion, however, lacks theoretical focus. Institutional theory is presented as a theoretical lens to understand adoption of renewable energy in Turkish tourism sector but motivation of using this theory is missing. Authors need to further elaborate on: what we know about institutional theory and sustainability, what we do not know? And how the current research adds to our understanding of institutional theory and sustainability. Literature review chapter is well structured. There is good discussion on the literature on renewable energy adoption and the government role which shows authors in-depth understanding of the topic. Also, section on Turkish renewable sector is well presented. The section on institutional theory is okay. However, the discussion on the connections between three pillars and renewable energy/sustainability are generic, how it is relevant in Turkish context is lacking, specifically in the tourism industry. Need to reflect on how the use of institutional theory enhance our understanding of Renewable energy adoption in Turkish tourism sector. Single case study is well connected to the purpose and RQ of the thesis. However critical reflection on single case study design is needed, for example a discussion on single vs multiple case design and why authors have chosen single case design. There is an interesting discussion on data analysis but lacks explanation on how different steps are taken to move from codes to themes and aggregate dimensions. Case description is well written, however, there is a need to add a chronological history, steps taken, and challenges faced by the company and how they overcome these challenges overall findings are well presented in a data structure. The discussion chapter relates the findings to the existing literature. There is an interesting discussion on updated conceptual framework vis a vis Turkish tourism sector, but how these contribute to the literature on institutional theory and sustainability is lacking. There needs to be a discussion on adding to the existing literature which extends the current understanding of institutional theory in general and sustainability in particular.</p>
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hj-65362 |
| Date | January 2024 |
| Creators | AlMouzaber, Mouna, Patoglu, Burak |
| Publisher | Jönköping University |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | JIBS Dissertation Series, 1403-0470 |
Page generated in 0.0021 seconds