President Chain Store Corp. (PCSC), the leading chain store company in Taiwan,
utilizing the successful experience to develop their logistic business, thus has been built
up the strong subsidiary logistic group of Uni-President nowadays. PCSC structure the
integrated production line, which enables each of the business unit to focus on the
competitive advantage and utilize the inter-group resources successfully. This integrated
structure also enhances the core ability of every business unit which lifts the group from
retail industry to the brand with high value-adding brand marketing all over the world.
The purpose of this research, using the methodology of Smiling Curve, is to find out the
connection between the acquisition of crucial re source and the build-up of crucial
process, as well as the impact of benefit and efficiency brought to the group.
This research try to use the concept of ¡§ the acquisition of crucial resource¡¨, ¡§ the
efficiency of resource utilization¡¨ and the ¡§the build-up of crucial process¡¨ to probe the
connection among the best timing for entering new market, the process of acquiring the
resource and the timing of acquisition. Furthermore, this research would like to probe
how to acquire the crucial resource and build up crucial process, given that under the
circumstance of the positive startup of both resource and market.
The major findings from this research with the methodology of Smiling Curve for
the explanation of integrated strategy and effectiveness come to three points: the 1st is
the vertical integration shortens the sales channels, the shorter of the channel, the higher
of the value-adding will be; the 2nd is the horizontal integration enables each division to
concentrate on the core business to accelerate the leading advantage; the 3rd is the well
implementation of related diversification strategies to adopt the overseas brands
know-how and corporate-owned trained specificity of human capital to achieve the
target of lifting the operation efficiency. This synergy justify the result of aiming at
higher value-adding activities, such customers-oriented marketing and service, the value
chain relocation, move PCSC to the Y-axis as increasing value-added brand.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0724112-180817 |
| Date | 24 July 2012 |
| Creators | Lee, Ju-Yuan |
| Contributors | Jen-Jsung Huang, Chi-Cheng Wu, Chun-Fang Li, Feng Lee Lin, Pei-how Huang |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0724112-180817 |
| Rights | user_define, Copyright information available at source archive |
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