The purpose of this thesis is to gain deeper knowledge on what factors impacted the internationalization process of Swedish banks. By distinguishing the factors the goal is to increase the understanding and awareness of the effect of these factors can have on foreign banks or financial institutions when internationalizing to a transition economy. To be able to create a wider perspective the study has been conducted through a qualitative method and an abductive research approach. We have been able to collect primary data by conducting interviews with the banks that have been a part of this multiple case study. In order to develop an understanding and to be able to fulfil our purpose with the thesis the main research question is formulated as follows: What factors have impacted the internationalization of Swedish banks to the Baltic market? The theoretical review includes previous research and theories related to internationalization, business environment and factors that can impact the internationalization process. The methodology chapter explains the approach, method and design we have used. The empirical data and the theoretical framework are discussed in order to find out what drove the banks to the internationalization. The analysis will describe how the banks have internationalized, why the banks chose one specific market in the beginning and the reason to why the internationalization occurred in the first place. The conclusion shows that the most important factor of the internationalization to the Baltic countries was because of the change in the governmental and economical structure. The factors that affect the choice of country is also significant, with the reason to see which country was most developed during the time the Swedish banks entered the market.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-58777 |
| Date | January 2016 |
| Creators | Gharib, Ireen, Murseli, Shkodran |
| Publisher | Linnéuniversitetet, Institutionen för marknadsföring (MF), Linnéuniversitetet, Institutionen för marknadsföring (MF) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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