The master thesis focuses on chosen small enterprise and based on situation analysis suggests the innovation of its e-shop. The general method how to step-by-step innovate or choose an e-shop for small enterprise is illustrated in this real-enterprise-based case. Methods used in the thesis are Website Usability Testing, SUPR-Q and Reaction Cards Method. The outcome of these methods acts like a baseline on how to design the changes needed for innovation of the e-shop. Theoretical part of the thesis focuses on findings of other authors who worked on similar topic. Practical part of thesis focuses on situation analysis of the chosen enterprise, Website Usability Testing and suggestion of the solution. It also consists of general recommendations for other small enterprises and summarization of all the findings of the thesis.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:429639 |
| Date | January 2018 |
| Creators | Putnová, Michaela |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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