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Previous issue date: 2006-06-29 / This research is based on a case study, rise the application of partnership management
methodologies between non-governmental organizations (NGO) and companies. From this
point, a bibliographic revision tried to present the partnerships evolution on companies side
and intersectorials, which is the object of this research. It tried too evaluate the demand
factors which enforce NGO as companies partner emphasizing a potential synergy framework
verified by some authors. The research used the James E. Austin (2001) collaboration
continuunm dimensions framework, who is a reference due his research and the theories about
partnerships between NGO and companies. From the case study, unique type, which
represents the typical NGO universe, it was observed the circumstances and conditions a
NGO would have applied methods of relationship management by his own, and identify what
are the strength points and challenges the NGO faced to maintain this relationship
management process. Then, it was observed that the dimensions presented by Austin are
consistent on the management structure in a NGO, but it suffers by the informal management
style of its more valuable and intangible resource: the partners. / Esta pesquisa, baseada num estudo de caso, levanta a aplica??o de metodologias de
gest?o de parcerias entre organiza??es n?o governamentais (ONG) e empresas. A partir de
uma fundamenta??o te?rica que buscou apresentar a evolu??o das parcerias empresariais e
intersetoriais, que ? o principal objeto da pesquisa. Buscou-se tamb?m avaliar os fatores de
demanda que levariam as ONG a formarem parcerias com as empresas destacando um quadro
potencial de sinergias verificado por diversos autores. A pesquisa utilizou as dimens?es do
continuum da colabora??o preconizado por James E. Austin (2001), autor que ? refer?ncia em
pesquisa e teorias sobre administra??o de parcerias entre ONG e empresas. A partir do estudo
de caso tipo ?nico, t?pico do universo de ONG, as circunst?ncias e condi??es que uma ONG
teria aplicado seus m?todos pr?prios de gest?o de parcerias foram observadas e, a partir da?,
identificou-se os pontos fortes e os desafios da ONG em manter sua administra??o de
relacionamento. Percebe-se que as dimens?es apresentadas por Austin s?o consistentes na
estrutura de gest?o de uma ONG, mas que esta ainda sofre pela gest?o informal de seu recurso
intang?vel mais valioso: a parceria.
| Identifer | oai:union.ndltd.org:IBICT/oai:localhost:tede/969 |
| Date | 29 June 2006 |
| Creators | Souza, Marcelo Po?a de |
| Contributors | Boas, Ana Alice Vilas |
| Publisher | Universidade Federal Rural do Rio de Janeiro, Curso de P?s-Gradua??o em Gest?o e Estrat?gia em Neg?cios, UFRRJ, Brasil, Ci?ncias Sociais Aplicadas |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Format | application/pdf |
| Source | reponame:Biblioteca Digital de Teses e Dissertações da UFRRJ, instname:Universidade Federal Rural do Rio de Janeiro, instacron:UFRRJ |
| Rights | info:eu-repo/semantics/openAccess |
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