This cumulative dissertation focuses on PropTech (Property Technology – technological ventures targeting Real Estate) and the dynamics in the Real Estate industry as a result of the continuous founding of PropTech Startups, which responds to the need for digitalization of processes in Real Estate. We first conducted a study to shed light on the challenges and barriers that PropTech startups face when trying to find their product-market fit in the industry. We then designed and conducted a study to identify the barriers and obstacles that incumbents in Real Estate would encounter when working, cooperating, and interacting with PropTech startups. Finally, we completed our research with a third study to understand the impact of dedicated institutional investors on the success of PropTech startups. Overall, this dissertation contributes to the literature on Diffusion of Innovation, Technology Acceptance, and strategy uniqueness of dedicated institutional investors. Moreover, the dissertation provides perspectives and tools to reflect and assess the essence of the strategy of PropTech startups, investors, and incumbents.
| Identifer | oai:union.ndltd.org:DRESDEN/oai:qucosa:de:qucosa:92825 |
| Date | 29 July 2024 |
| Creators | Ocampo Peña, Juan de Dios |
| Contributors | Velamuri, Vivek, La Mura, Pierfrancesco, HHL Leipzig Graduate School of Management |
| Source Sets | Hochschulschriftenserver (HSSS) der SLUB Dresden |
| Language | English |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, doc-type:doctoralThesis, info:eu-repo/semantics/doctoralThesis, doc-type:Text |
| Rights | info:eu-repo/semantics/openAccess |
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