En un mundo laboral donde la fuerza empleadora vive una competencia constante respecto a la captación y reclutamiento de talento humano de valor, es relevante la comprensión de lo que piensan y aspiran los jóvenes universitarios, próximos a culminar dicha etapa, en el campo laboral y sobre el desarrollo de la marca empleadora de las organizaciones, evidenciándose la escasa existencia de estudios que abarquen ambas variables a nivel nacional.
La presente investigación buscó determinar el efecto de la marca del empleador en las expectativas laborales de los estudiantes, tomando como base la teoría sobre Marca del Empleador y Expectativas Laborales propuesta por Monroy et al. (2019), asimismo, determinar el nivel y la relación entre ambas variables. En cuanto a metodología, el estudio es de enfoque cuantitativo, de diseño no experimental y de nivel explicativo. Se empleó la media, coeficiente de Roh Spearman y el modelo lineal generalizado, concluyéndose que se confirma la hipótesis planteada, afirmando que la marca del empleador tiene un efecto significativo en las expectativas laborales de los estudiantes. / In a world of work where the employing force experiences constant competition regarding the recruitment and recruitment of valuable human talent, it is relevant to understand what young university students think and aspire, close to completing this stage, in the labor field and on the development of the employer brand of the organizations, evidencing the scarce existence of studies that cover both variables at the national level. This research sought to determine the effect of the employee brand on the job expectations of students, based on the theory on Employer Brand and Job Expectations proposed by Monroy et al. (2019), likewise, determine the level and relationship between both variables. Regarding methodology, the study has a quantitative approach, a non-experimental design and an explanatory level. The mean, the Roh Spearman coefficient and the generalized linear model were used, concluding that the participants have a high level of perception regarding the organization's employee brand, show high job expectations and that there is a significant relationship between both variables of study. Finally, the proposed hypothesis is confirmed, stating that the employee's brand has a significant effect on the job expectations of students.
| Identifer | oai:union.ndltd.org:usat.edu.pe/oai:tesis.usat.edu.pe:20.500.12423/7055 |
| Date | January 2023 |
| Creators | Ccasani Flores, Claudia Andrea |
| Contributors | Malca Correa , Rolando Eduardo |
| Publisher | Universidad Católica Santo Toribio de Mogrovejo, PE |
| Source Sets | Universidad Catolica Santo Toribio de Mogrovejo |
| Language | Spanish |
| Detected Language | Spanish |
| Type | info:eu-repo/semantics/bachelorThesis |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess, http://creativecommons.org/licenses/by/4.0/ |
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