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Mobile payment analysed from the aspects of Kano model

By applying the Kano Model on mobile payment, the paper aims at giving an overview on thebasic, performance and excitement requirements that affect customer satisfaction. In this paper,mobile payment customer requirements are compared to former research conducted onpayment methods in general. Furthermore, each requirement is divided into two parts focusingon Business-to-Customer and Business-to-Business aspects. The findings of the paper werethat while there is still some overlapping between general payment method and mobile paymentmethod requirements, some requirements such as security, fake-proof nature, reputation andreliability of the method has transformed and became more important. Furthermore, due totechnological advancements new customer requirements occur.

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hh-33436
Date January 2017
CreatorsKodó, Krisztina, Hahn, Isabel
PublisherHögskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap
Source SetsDiVA Archive at Upsalla University
LanguageEnglish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess

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