Recently, the festival activities who hold in Taiwan not only promote the development of related industries, but also directly rise regional ecomomic productivity value. In past, the related study about the festival activities usually focused on North Taiwan. Generally speaking, the administrative and financial resource who were gotten by North Taiwan was better than South Taiwan. To understand the marketing strategies of festivals in South Taiwan, the study will focus on the festival activity in South Taiwan to
Further speaking, the study will focus on the ¡§Neimen Song Jiang Battle Array in 2009¡¨. By this case study, we will discuss whether the government supports the activity by administrative recourse. On the other hand, we will explore the effect on marketing strategies whether impact on festival activity. In research method, we will take on the relative of difference population statistic variables and the scatification on customers. Second, we will take interview method to understand the practice situation by different groups.
In our result, we find the marketing strategies of festivals almost lack the support of government sector and only depend on civil groups. The role of festival acaticities can satisfy the demand of consumers, and promote visitors who can experience the culture meanings and infrastructure. On the other hand, the visitors pay attention on the level of restaurant and hotel side, but unsatisfy on walking line and commodity sale side.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0604112-124614 |
| Date | 04 June 2012 |
| Creators | LIN, YU-HUNG |
| Contributors | Hong-Chin Hsiao, Ping Shaw, Wan-long Hong |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0604112-124614 |
| Rights | user_define, Copyright information available at source archive |
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