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Zodpovídání otázek na hodnoty / Answering Questions on Values

The present thesis explores how answering questions on values in surveys could be influenced. Findings about cognitive processes occurring in general during answering questions, as well as factors that may influence the given answers are presented in the first part of the theoretical section. Afterwards, Schwartz's circular model of values is presented together with the instruments he developed to measure their importance. At the end of the theoretical section, the results of existing studies on the possibilities of influencing values are described. A series of three experimental online studies, involving nearly 600 respondents, builds on the findings presented in the theoretical section. The experiments examine the malleability of individualistic and collectivistic values based on induced changes in regulatory focus and self-construal of participants. In the first of the studies, the given values were affected by the content of previous questions, but this effect was in the opposite direction than originally anticipated. In the next two studies, the experimental manipulation did not lead to significant differences between groups. Causes of the results, limits of the conducted studies and prospects for future research are discussed in the last sections of the thesis.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:350494
Date January 2016
CreatorsVranková, Ivana
ContributorsVinopal, Jiří, Buriánek, Jiří
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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