The new media landscape is growing by the minute with blogs, web pages and different communities. The latest phenomenon that has grown rapidly throughout the world is Facebook. This is at new platform for communications where individuals can meet and socialise. Even political actors have started to appear on this community to work and spread their opinions. Several of the Swedish political parties are represented with different group, among them we have the two biggest political youth organisations: MUF (Young conservatives) and SSU(Young socialists). This study examines how Facebook can be used as a tool to create opinion. The authors of this thesis have chosen to emphasise their study on the above mentioned political youth organisations SSU and MUF and how these two actors and there members chose to use this community as a communications tool. This study is conducted by the use of qualitative interviews with representatives from the organisations and creators of the groups. The authors have also done an observation of the groups The research shows that there are differences between the MUF and SSU both in the increase of members but also in activity. The study shows that the involvement of the two organisations in their groups have no importance set in correlation to the amount of activity ad increase of members. Facebook is a good tool for creating opinion if used in the right way. Something that both SSU and MUF have great knowledge of, even though they use it differently.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hj-1268 |
| Date | January 2008 |
| Creators | Kaverén, Pär, Nilsson, Robert, Nilsson, Patrik |
| Publisher | Högskolan för lärande och kommunikation, Högskolan i Jönköping, HLK, Sektionen för kommunikation, Högskolan för lärande och kommunikation, Högskolan i Jönköping, HLK, Sektionen för kommunikation, Högskolan för lärande och kommunikation, Högskolan i Jönköping, HLK, Sektionen för kommunikation |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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