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Skapandet av en snackis : En studie av marknadsförares väg för att nå ut i reklambruset / The creation of a snackis : A study of marketer's way to reach out in the clutter

Today there is something called clutter. Marketers are trying to communicate so many messages to consumers that it makes it difficult for consumers to take in the different market messages that exist. In this paper the authors study how marketers can reach out with a message in today's clutter. They are doing a case study of a marketing campaign which tried to solve the communication problems that clutter is causing. The goal of this campaign was to create a snackis, a Swedish word for a current topic, to reach out with their message. The campaign attracted attention from the media. The authors define what a snackis is. They also perform a content analysis of the campaign to study how a successful snackis can be created.

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:kau-5491
Date January 2010
CreatorsBjernhagen Börkén, Erika, Eklund, Janet
PublisherKarlstads universitet, Fakulteten för ekonomi, kommunikation och IT, Karlstads universitet, Fakulteten för ekonomi, kommunikation och IT
Source SetsDiVA Archive at Upsalla University
LanguageSwedish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess

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