This thesis is focused on Public Relations activitios in connection with planned Mike Tyson arrival to Czech Republic. This arrival in autumn 2010 was not realised and the changes came only one day before the planned arrival. Description of PR and also consecutive critical communication is followed by the analysis of the situation made between experienced PR managers and journalists. The results of the analysis and also proposals of communication improvement are presented at the end of the thesis.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:81583 |
| Date | January 2010 |
| Creators | Čerešňáková, Eva |
| Contributors | Postler, Milan, Pošteová, Mária |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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