The aim of this essay was to study how the religious congregation in the Swedish town Västervik, as a part of the Swedish state church, was publishing posts on their Facebook. By using the method qualitative text analysis and sorting all published posts on Svenska kyrkan i Västerviks Facebook page in 2020 into categories, it became possible to get a general picture of the material.The goal was also to understand the material that was posted on their Facebook page through socio-religious theories that argues that the Swedish state church has become a resource and a producer of services in the Swedish society. The ambition was also to see if the material published on Facebook could connect to what earlier studies had identified about churches and organizations on social media, and to what rapports say about the reducing members and the relationship between the youth and the church.The study of the essay shows that the congregation in Västervik is publishing material which indicates that they, as a part of the Swedish state church, is a resource and a producer of services. Not least because they have a lot of posts with non-theological content.The study also shows that the congregation uses their Facebook to create dialogue with their followers and members, and that they especially have a lot of posts with videos of their worship service online. This makes them available to members, and they do not seem to make a separation between the physical church and the church online. Furthermore, the study does not show that the congregation tries to attract nor keep members, but some posts are directly reaching out to youths, also from channels outside Facebook. This makes it possible to think that they want to improve their relationship between the church and the youths. Something that in the long run could benefit the amount of members in the congregation.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:du-39512 |
| Date | January 2021 |
| Creators | Kalin Loretoft, Josua |
| Publisher | Högskolan Dalarna, Religionsvetenskap |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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