The man, the myth: Abraham och ICA.Stig : En narratologisk jämförelse av hur patriarkrollens gestaltas, med utgångspunkt i ledarskap och maskulinitet, i Abrahamscykeln och i en nutida reklamberättelse

Description

Abraham is the original patriarch. How does his leadership compare with a modern day popular culture patriarch with his roots in advertising, the shopkeeper Stig, star of the ICA advertising? The essay compares the leadership and masculinity of two male leaders from different backgrounds and settings, and discusses similiarities and differences

Links & Downloads

1. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-256935

Tags

Abraham

patriark

ledare

ICA-Stig

maskulinitet

hegemoni

Additional Fields

Identifer	oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-256935
Date	January 2015
Creators	Idänge, Maria
Publisher	Uppsala universitet, Teologiska institutionen
Source Sets	DiVA Archive at Upsalla University
Language	Swedish
Detected Language	English
Type	Student thesis, info:eu-repo/semantics/bachelorThesis, text
Format	application/pdf, application/pdf
Rights	info:eu-repo/semantics/openAccess, info:eu-repo/semantics/openAccess