An investigation of the product life cycle concept as an instrument in marketing decision-making for selected small organisations in South Africa

Description

Thesis (D. Com.(Marketing Management))--Universiteit van Pretoria, 2001. / Includes bibliographical references. Available on the Internet via the World Wide Web.

Links & Downloads

1. http://upetd.up.ac.za/thesis/available/etd-06132002-085415

Tags

Product life cycle. Marketing. Marketing

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/52394524
Date	January 2001
Creators	Herbst, F. J.
Publisher	Pretoria : [s.n.],
Source Sets	OCLC
Language	English
Detected Language	English