The objective of the diploma thesis is an identification of an impact of a destination image on the visitor's loyalty. The main goal is to evaluate impact of the particular image factors on post-purchase behavior of visitor. Theoretical section is taking closer look at destination image and visitor's loyalty towards the destination. The evaluation of the current situation in this area is part of practical section. Moreover, the statistical evaluation of results of survey and the destination image analysis is also part of the practical section. As the part of this analysis is also the comparison of perception of destination image between residents of Czech Republic and residents of the United States of America.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:429290 |
| Date | January 2019 |
| Creators | Králiková, Andrea |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
Page generated in 0.0022 seconds