Taiwan has been practicing The National Health Insurance (NHI) more than ten years.
Under the regulations of the NHI policy, almost all hospitals have encountered
challenges and difficulties in their business operation. Therefore, figuring out how
to move on from these obstacles and to create more profitable opportunities have
become the primary tasks for the hospitals. Now, facing a global economic
downturn, while the conventional and electronic industries are in recession, the
healthcare industry in Kaohsiung City will need to take more actions in order to
survive such a crisis and create new opportunities. Taiwan¡¦s neighboring countries,
such as Thailand, Singapore, South Korea and India have been actively opening up
their healthcare industry markets and earning considerable amount of money from
foreign patients, creating many job opportunities. What Kaohsiung City could learn
from these countries¡¦ successful experiences in order to benefit and help develop its
own healthcare industry is the focus of this dissertation.
Since 2005, a three-year project ¡V healthcare tourism, has been carrying out. It was
practiced in Kenting only for half a year, and there are many reasons resulted in the
short life of this project. Years later, the present Ma Ying-Jiu government vows to
redevelop the healthcare industry. However, the key to the success of such a project
is whether the government has the resolution to clear up unnecessary, restraining
regulations and laws, and to set up responsible organizations in order to help the
development of the healthcare industry. After the Three Linkages ¡V direct postal,
trade, and transportation ¡V between Taiwan and the Mainland China were reconnected
at 2008 December 15, the relation between the two straits is less intense. The
Kaohsiung City Major, Miss Chen Ju, as the major of the host city of the World Game
2009, went to Beijing and Shanghai to promote this event. This trip has political and
economical significances, which continue impacting on the relationship between
Taiwan and Mainland China and were reflected on several important Democratic
Progressive Party members¡¦ recent, frequent visits of China. How these phenomena
would influence on the development of the healthcare industry in Kaohsiung City is
still under observation.
This dissertation uses Dr. Wan Ming-Sheng¡¦s Consultation Framework of Integrated
Public Affairs Administration as the main theory, through in-depth interviews with
governors and professional experts in the fields of healthcare and travelling, this
research is able to conclude the following practicable strategies, regarding their value,
practicability and support, for the development of the healthcare industry of
Kaohsiung City:
1. Now it is a good timing for Kaohsiung City to develop its healthcare industry.
The city should use all the advantages it possesses and take initiative moves.
2. Beauty and Healthcare Tourism Promotion Association of Kaohsiung City is
already established. The association is advised to be promoted and led by
non-governmental directors.
3. The healthcare tourism should list Hong Kong and Macao people as primary sale
targets; the secondary should be the Mainland Chinese and Chinese people from
other countries.
4. Necessary measures should be carried out in order to prevent malign sale
competitions which would bring down the quality of the healthcare service in
Kaohsiung City.
5. Kaohsiung City should take the advantage of hosting the World Game 2009 to
promote its strength in healthcare service, such as and particularly health checks.
6. The government should face and respond with an active attitude towards the
requests from the healthcare industry and release the industry from unhelpful,
restraining laws. Healthcare can be and is a business.
7. The central government should take other Asian countries¡¦ successful experiences
as models, and sets up cross-section supervisory sectors responsible mainly for
directing issues regarding healthcare tourism.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0818109-164046 |
| Date | 18 August 2009 |
| Creators | Wang, Kuang-fu |
| Contributors | Yuh-Jyh Jong, Ming-shen Wang, Bo-wen Jeng, Cheng-Chin Chen |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0818109-164046 |
| Rights | unrestricted, Copyright information available at source archive |
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