Methods for assessing brand value a comparison between the Interbrand Model and the BBDO's Brand Equity Evaluator model

Description

Zugl.: Osnabrück, Fachhochsch., Masterarbeit, 2007

Links & Downloads

1. http://d-nb.info/988441977/04
2. http://deposit.d-nb.de/cgi-bin/dokserv?id=3095356&prov=M&dok_var=1&dok_ext=htm

Tags

Markenwert Wertanalyse

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/244010424
Date	January 2007
Creators	Soto, Tatiana J.
Publisher	Hamburg Diplomica-Verl.
Source Sets	OCLC
Language	English
Detected Language	English