<p>The market communication in organisations is vital to manage the competition. Studies have shown the importance of market communication in both private and public organisations.</p><p>Since the past decade market communication has been acknowledged as an instrument to provide the organisations target group with valid information.</p><p>This thesis is a study about the differences in market communication between private and public organisations. To manage this we asked ourselves the question:</p><p><em>“- What distinguish the market communication in a private respective a public organisation?”</em></p><p>We have done qualitative interviews to get the best result for our study. We have interviewed both types of organisations and our respondents have leading strategic position in their organisations.</p><p>Our research highlights important differences between private and public organisations in matter of tactics in market communication.</p><p>In conclusion the result shows a great difference in how an organization is managing their communicative strategies all depending on if it is a private owned company or a public organisation.</p>
| Identifer | oai:union.ndltd.org:UPSALLA/oai:DiVA.org:hik-1839 |
| Date | January 2009 |
| Creators | Abrahamsson, Nils-Filip, Blom, Fredrik |
| Publisher | University of Kalmar, School of Communication and Design, University of Kalmar, School of Communication and Design |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, text |
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