The market communication in organisations is vital to manage the competition. Studies have shown the importance of market communication in both private and public organisations. Since the past decade market communication has been acknowledged as an instrument to provide the organisations target group with valid information. This thesis is a study about the differences in market communication between private and public organisations. To manage this we asked ourselves the question: “- What distinguish the market communication in a private respective a public organisation?” We have done qualitative interviews to get the best result for our study. We have interviewed both types of organisations and our respondents have leading strategic position in their organisations. Our research highlights important differences between private and public organisations in matter of tactics in market communication. In conclusion the result shows a great difference in how an organization is managing their communicative strategies all depending on if it is a private owned company or a public organisation.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hik-1839 |
| Date | January 2009 |
| Creators | Abrahamsson, Nils-Filip, Blom, Fredrik |
| Publisher | Högskolan i Kalmar, Institutionen för kommunikation och design, Högskolan i Kalmar, Institutionen för kommunikation och design |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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