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An Analysis of the Frequency of Readership and Influence of a Home Furnishings Trade Magazine

Market Place is a home furnishings trade magazine circulated free to approximately 35,000 employees in the home furnishings industry. The problem with which this investigation is concerned is that of determining whether three demographic characteristics, including type of business, position, and experience, affect frequency of readership or influence of the magazine. Questionnaires were mailed in the spring of 1975 to a random sample of 1,000 recipients of Market Place. Analysis of the data showed that, although most of the recipients have a high frequency of readership of Market Place, the groups hypothesized to read most frequently and to be most influenced by the magazine did not read and were not influenced most frequently.

Identiferoai:union.ndltd.org:unt.edu/info:ark/67531/metadc663531
Date08 1900
CreatorsGreaney, Harriet H.
ContributorsKim, Tae Guk, Hughes, Robert L.
PublisherNorth Texas State University
Source SetsUniversity of North Texas
LanguageEnglish
Detected LanguageEnglish
TypeThesis or Dissertation
Formatv, 90 leaves, Text
RightsPublic, Greaney, Harriet H., Copyright, Copyright is held by the author, unless otherwise noted. All rights

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