The functions performed by marketing research firms in Hong Kong.

Description

Ko Fai-wong. / Summary in Chinese. / Thesis (M.B.A.)--The Chinese University of Hong Kong. / Bibliography: leaves 145-146. / PREFACE --- p.iii / LIST FIGURES --- p.iv / LIST OF TABLES --- p.iv / Chapter Chapter I --- INTRODUCTION --- p.1 / Importance of Marketing Research --- p.1 / Economic and Market Situation --- p.4 / Purpose and Scope of the Research --- p.8 / Methodology --- p.11 / Problems and Limitation --- p.12 / Chapter Chapter II --- LITERATURE REVIEW --- p.14 / Decision Making --- p.15 / Marketing Research and Decision Making --- p.19 / Characteristics of Marketing Problems / Where Research Can Applied --- p.25 / Functions of Marketing Research --- p.28 / Independent Research Agencies --- p.37 / Conclusions --- p.38 / Chapter Chapter III --- METHODOLOGY --- p.40 / Design of the Inquiry --- p.40 / Sampling Design --- p.42 / Questionnaires Design --- p.49 / Format for Data Analysis --- p.52 / Chapter Chapter IV --- MARKETING RESEARCH FIRMS IN HONG KONG: AN INTRODUCTION --- p.55 / Business International Asia/Pacific Ltd --- p.56 / Cathay Research --- p.63 / International Research Associates(Asia) Ltd --- p.68 / "Mobius, Inc" --- p.71 / Survey Research Hongkong Ltd --- p.72 / Trans-Market Research Ltd --- p.75 / Chapter Chapter V --- ANALYSIS OF RESULT --- p.79 / Marketing Research Firms --- p.79 / Business Firms --- p.97 / Chapter Chapter VI --- SUMMARY AND RECOMMENDATIONS --- p.124 / The Role of Marketing Research Firms --- p.124 / Effectiveness of Marketing Research Firms --- p.126 / Research Activities --- p.127 / Recommendations --- p.129 / APPENDICES --- p.133 / BIBLIOGRAPHY --- p.145

Links & Downloads

1. cuhk:321327
2. http://library.cuhk.edu.hk/record=b5886076
3. http://repository.lib.cuhk.edu.hk/en/item/cuhk-321327

Tags

Marketing research

Marketing research--China--Hong Kong

Additional Fields

Identifer	oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_321327
Date	January 1973
Contributors	Ko, Fai-wong., Chinese University of Hong Kong Graduate School. Lingnan Institute of Business Administration.
Publisher	S.n.]
Source Sets	The Chinese University of Hong Kong
Language	English
Detected Language	English
Type	Text
Format	print, vi, 146, 8 leaves ; 28 cm.
Coverage	China, Hong Kong
Rights	Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)