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I välgörande syfte : En explorativ studie av välgörenhetsorganisationers marknadsföringsstrategier i relation till donatorernas engagemang / A philanthropic purpose : An exploratory study of marketing strategies used by charity organisations with regards to donor involvement

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Identiferoai:union.ndltd.org:UPSALLA/oai:DiVA.org:sh-3536
Date January 2010
CreatorsWesterberg, Hedvig, Linder, Cecilia
PublisherSödertörn University College, School of Business Studies, Södertörn University College, School of Business Studies
Source SetsDiVA Archive at Upsalla University
LanguageSwedish
Detected LanguageSwedish
TypeStudent thesis, text

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