This study has the purpose of looking at the current and future position of recordlabels from a context involving the technological developments, while theopportunities for the artists are changing. As the actors inside them music industryfind themselves in an ever changing climate where traditional supply chains arethreatened by new technology, the record labels need to change the way they workin order to maintain their existence in the music industry. The study has beenconducted by interviewing a number of people involved in the music industry, byusing a qualitative method approach. The conclusion of the study shows that thetraditional way of doing business by treating music as a product that makes revenueis gone. Instead the labels have to take on new roles formerly run by third parties inorder to survive and be profitable, especially since artists can now in control ofactivities that used to be controlled by the record label.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-6875 |
| Date | January 2010 |
| Creators | Ljungqvist, Joni |
| Publisher | Linnéuniversitetet, Institutionen för samhällsvetenskaper, SV |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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