Communication is becoming increasingly important in leadership and greater demands are placed on communication between manager and employees. The requirement for the manager is to create an understanding of commitment to goals, values and views. It also requires the manager to have the ability to create dialogue and participation. The purpose of this thesis is to investigate whether and in what way middle managers communicate internally in a strategic way, i.e. links its internal communication to the organization's overall goals. This study shows through qualitative interviews what challenges and opportunities four middle managers experience with their internal communication. The study also shows which factors are important for how managers communicate goals and strategy. The middle managers experience difficulties in creating dialogue about goals and strategy. Rather, it seems to be more about broadcasting information concerning decisions already made. The results also show that significant factors for how managers communicate goals and strategy with their employees depends on the type of organizational structure they are in. The factors that seem to influence are whether the middle managers receive the strategic decisions from the management team or whether they are involved in formulating strategic decisions themselves.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hb-24931 |
| Date | January 2021 |
| Creators | Nielsen, Azra |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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