The work is focused on determing brand value of Olešnice creamery (Mlékarna Olešnice), Olešnice business operates in milk product manufactory department. Theoretical part is following up the question of determing brand value of intangible assets, the author defines fundamental notion and advanced methods of determing brand value. The outputs from internal and external business environment, definition of future economic development and determing brand value by suitable methods are presented in the practical part of the work.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:190523 |
| Date | January 2014 |
| Creators | Dobiáš, Jan |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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