The advance of mobile phone devices and wireless communication have dramatically change the way individuals do for their personal lives and businesses. Nowadays, people can not only talk with their peers located at different places, they can also get the desired information ubiquitously. Business strategies that are based on simple mobile phones have to be adapted to a complex mobile business ecosystem.
The mobile phone market in Guatemala has almost saturated, and the mobile operators have to come up with creative ideas to increase their revenues. This thesis explores what the user¡¦s intentions toward mobile services in Guatemala. Understanding users¡¦ intension will allow entrepreneurs to create new business strategies that would fill an existing void that exists on the Guatemalan mobile market.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0701110-140633 |
| Date | 01 July 2010 |
| Creators | Alfredo-Ecuador, Valdes-Matta |
| Contributors | Shih-ping Huang, San-yih Hwang, Shih-Chieh Hsu |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | English |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0701110-140633 |
| Rights | off_campus_withheld, Copyright information available at source archive |
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