E-commerce and m-commerce are, currently, both becoming a strong and important way of making business. This thesis aims to find out and analyze the reaction of people in front of the new phenomenon m-commerce in, not only, accessing to information, but also, conducting transactions through mobile devices.The reaction of people has been studied by observing and analyzing existing theories stating in m-commerce. The empirical studies were conducted through the administration of a questionnaire to a sample of 250 young European inhabitants. This survey aimed to collect primary data.The findings show that m-commerce in general is well perceived by customers. It can be a good way to make business depending on the sector companies are involving. Even if m-advertising can be considered as a good communication tool by companies, it appears that most of customers are not enthusiastic to receive any m-advertisement on their smart phone. However, companies can see in m-commerce a way to differentiate themselves such as offering m-payment possibility.

Due to its inherent characteristics such as ubiquity, personalization, flexibility, and dissemination, mobile commerce promises business unprecedented market potential, greater productivity and higher profitability. With this in mind, it is perhaps not surprising that mobile commerce is growing much faster than its fixed counterpart. Unlike e-commerce, m-commerce is personalized and there is a need for a novel approach to evaluating risk management in m-commerce projects. Result in the increase of risks management in m-commerce. Besides the business core activities, the increased use of derivative products by both financial and non-financial institutions and recent events or scandals continue to demonstrate the need for enhanced standards and processes of control over risk. In this thesis, I attempt to introduce a new method for performing risk analysis studies by effectively utilizing the existing risk management process framework with adoptions of analysis approach in m-commerce projects. It will provide a sequencing of the core part of the risk management process into sub-processes for identify context, identify risks, analyse risks, evaluate risks and treat risks in different respects of m-commerce. Moreover, it seems that the integration of risk management process and some analysis method indeed provided very useful new insights. To be able to fulfil the purpose of study, qualitative research method was considered, using an inductive approach of a single case study of m-commerce project in Trollhättan with m-commerce related research literature and scenario for development of restaurant in university west as source of data. Based on the analysis, a number of observations were put forward in the conclusion. To begin with the strategy in relation to management structure will be considered. In addition, the role of information technology security is considered in risk management. Meanwhile, the good governance and risk management according to m-commerce application in risk management system and corporate governance are included in the discussion. In attempt of risk management in the m-commerce projects, this thesis examines the issues in one case of m-commerce project in Trollhättan not only information secure issues and some technical viewpoints in m-commerce project but also from the project management's perspective. The contribution of the thesis will be introducing a new framework/module for performing a risk analysis studies in m-commerce projects domain and a proposal for risk management in the m-commerce projects case of Trollhättan.

The electronic commerce is a phenomenon that has developed rapidly during recent years and has come to take larger part in the everyday life. The act of buying and selling products online is referred to as electronic commerce and today, this phenomenon is starting to take more space within the mobile devices which is called mobile commerce. The user no longer has to visit physical stores in order to make a purchase, it can now all be done from a device in the palm of the hand. The aim with this research was to describe what the driving factors of m-commerce are from a usability perspective and how important different usability factors are to the customer when performing mobile commerce. This particular thesis was conducted with a quantitative approach in order to gain information about the consumer behavior when shopping through mobile phone as well as finding the most critical usability factors from the users point of view. The result was a self-completion questionnaire with a total of 200 respondents. The results from the self-completion questionnaire points out that there are numerous critical factors that can have an impact on the users’ decision whether to perform mobile commerce or not. Furthermore, the results from the questionnaire pictures that most of the consumers still prefer to shop in physical stores followed by shopping online through the computer. The reason why other methods before using the smartphone to make a purchase was chosen, was mainly because of the limited screen size and input mechanisms on the mobile phones. The result also shows that the majority of the participants would cancel their purchase if usability factors, like errors and poor site performance, are not thoroughly considered in the application. This shows the importance of including usability in the developing of applications and mobile websites. This essay will provide companies and developers with important information that is needed for creating applications for mobile commerce with high user satisfaction. M-commerce is a rapid growing field of study which is important to research because of the impact it begins to have on business. For further research it would be interesting to continue the study of other factors that plays a big role when developing mobile applications for m-commerce. Security is one key issue in m-commerce and according to our empirical result it is of big importance for the users performing m-commerce and should be investigated deeper.

No / Increasing number of sophisticated services provided by the current wireless communication systems have caused a significant transition from E-commerce to M-commerce. Enterprises have provided considerable new opportunities to promote their businesses accessible from small mobile devices such as personal digital assistant (PDA) or mobiles phones. These facilities are envisioned as the most convenient way of using M-commerce. Using such services from mobile phones or PDAs equipped with GSM/GPRS involve effective mobility management mechanisms in cellular networks¿a popular architecture for wireless networks. Success of such systems will largely depend on the reliable connection for the roaming users. Consequently, Quality of Service (QoS) provision is one of the most challenging issues in the heterogeneous wireless network-based m-commerce systems. Such m-commerce systems enable users to roam between different wireless networks operators and geographical areas while providing interactive broadband services and seamless connectivity. This paper presents an analytical framework to model scarce channels in any cell for maximizing channel utilization and efficient handling of handover requests. Typical numerical experiments are presented to validate the analytical solution against simulation to study the effect of bursty traffic upon the performance of the cell in any cellular networks.

Yes / In the modern business era, mobile commerce (m-commerce) is changing the way the business is conducted using the Internet. However, the prominence of m-commerce among small and medium-sized enterprises (SMEs) in the UK is minimal. The purpose of this study is to evaluate the existing literature and to extend the research surrounding the barriers that prevent the adoption of m-commerce amongst SMEs. The study uses an Interpretive Structural Modelling (ISM) and MICMAC approach for guiding and helping managers of SMEs. Data was collected from an expert participant group each of whom had extensive knowledge of m-commerce. The findings represent the unstable nature of variables in the context of their impact on each other, their relationships, and themselves. The listed factors in the proposed framework and the interrelationships between them highlight the multi-dimensional element of m-commerce adoption prevention. This observation proves criticality of analysing data as a collective entity rather than viewing the barriers in isolation. The findings also indicated ‘perceived risk’ being a key barrier that demonstrates how personal opinions of the concept of adoption can have a great significance on the outcome and whether other variables will come into effect.

The topic of my diploma thesis concerns the buyer behavior of costumers in m-Commerce. The first half of my work is devoted to literature review. On the basis of studying literature, I described the basis theoretical knowledge in issues of buying behavior. The next step was the introduction of the term of m-Commerce. I also focused on current trends in this area and I predicted changes in the near future. On the basis of secondary data, I described the current state of m-Commerce and analyzed Czech and international surveys. The second half of my work is devoted to the research of buying behavior in m-Commerce. As a way to obtain primary data, I chose one of the quantitative methods of marketing research - a questionnaire survey.

Submitted by Fabio Sobreira Campos da Costa (fabio.sobreira@ufpe.br) on 2016-06-30T14:30:19Z No. of bitstreams: 2 license_rdf: 1232 bytes, checksum: 66e71c371cc565284e70f40736c94386 (MD5) 3 - Dissertação - Jean Turet.pdf: 1592836 bytes, checksum: 61a949904ef7ff39905b9ae5637c906f (MD5) / Made available in DSpace on 2016-06-30T14:30:19Z (GMT). No. of bitstreams: 2 license_rdf: 1232 bytes, checksum: 66e71c371cc565284e70f40736c94386 (MD5) 3 - Dissertação - Jean Turet.pdf: 1592836 bytes, checksum: 61a949904ef7ff39905b9ae5637c906f (MD5) Previous issue date: 2015-12-10 / FACEPE / Dado o crescente aumento na utilização de smartphones e tablets, investimentos em m-commerce tornam-se uma boa oportunidade para o aumento nas vendas e, consequentemente, mais lucratividade para as empresas. Entretanto, para que haja sucesso neste investimento, torna-se necessário aumentar o grau de confiança dos usuários com o ambiente m-commerce das empresas que investem nesta modalidade de venda (também conhecidas como empresas em tempo real). As companhias têm se deparado com diversos desafios tecnológicos e organizacionais em m-commerce que podem, se não tratados corretamente, influenciar negativamente na confiança dos usuários e, consequentemente, afastar estes consumidores da utilização desta plataforma. Desta forma, a organização que deseja investir em m-commerce necessita minimizar ou sanar os impactos negativos que podem afastar o cliente do m-commerce. O uso adequado da Tecnologia da Informação e dos Sistemas de Informação são fundamentais para atender aos objetivos estratégicos da organização, bem como o sucesso neste ambiente de comércio virtual. Assim, para minimizar os problemas que os desafios do ambiente m-commerce impõem e aumentar esse grau de confiança dos usuários, as empresas deparam-se com a necessidade de executar melhorias no setor de Tecnologia da Informação. A impossibilidade de executar as ações estratégicas em paralelo impõe a necessidade de priorização de ações, que nem sempre é uma tarefa fácil. Nesse contexto, este trabalho procurou classificar esses desafios e apresentar um modelo multicritério baseado no modelo aditivo com veto para priorização das ações necessárias para melhorias neste ambiente de comércio virtual. Esse modelo procura minimizar alguns inconvenientes que podem acontecer devido ao efeito compensatório do modelo aditivo tradicional. / Due to the growth of the use of smartphones and tablets, investments in m-commerce seems to be a good opportunity to increase sales and, consequently companies’ profitability. However to achieve a successful investment is necessary increase the user confidence in m-commerce environment. In order to make it possible, enterprises are dealing with several technological and organizational challenges, which, if not well treated, can influence in a negative way, and move clients away. Therefore, any organization that wants to invest in m-commerce environment should solve those challenges or at least work to minimize the negative impacts that may exist. Moreover, the suitable use of information technology (IT) and information systems (IS) are essential to reach this goal and for sure the strategic objectives of the company. Aiming to increase the user confidence in m-commerce, companies are dealing with the necessity to improve their business plan and processes. For sure ranking a set of necessary actions is not an easy task. And so, this study tries to classify those challenges and proposes a multicriteria decision model based on the additive model with veto to ranking a set of actions. This model achieves the goal to minimize some inconvenient caused by the compensatory effect of the traditional additive model.

Background: Online shopping through mobile has become very popular around us today because of the unique value proposition of providing easily personalized, local goods and services at any time and anywhere. However, still, there are some challenges for users to adopt m-commerce as whole. This thesis has done to find the factors of the acceptance of m-commerce in India. Purpose: The purpose of this study is to identify the determinants of the acceptance of m-commerce applications in India. Method: For this study, quantitative research was used to gather data. The author decided to reach the target groups for the survey through different social media platforms and the survey questions were based on the user acceptance model. Conclusion: The results show that M-commerce has  developed in India  but still people are not aware about to use this because of the lack of literacy, this may not be barrier for mobile adoption but it’s a huge challenge for the m-commerce where consumers may need to enter their username and password and these should not be compromised to third party.

The convergence of traditional and electronic commerce practices is being driven by the need for businesses to keep up with the ever increasing competition of online retailing. This thesis aims to examine and analyze the possible benefits that may arise via the use and development of rapidly evolving mobile technology, through analyzing the benefits of each of the forms of commerce during outlined stages of retail process, in order to evaluate to what extend the benefits can be combined. The benefits of each form of commerce were studied by observing existing theories and validated as perceived benefits through consumer surveys and management interviews.The theoretical part of this thesis is based on academic literature in the subject of Traditional commerce, Electronic commerce and Mobile commerce. The empirical studies were conducted as both qualitative and quantitative research, with a consumer survey conducted with 350 students, as well as two interviews with managers of retail stores in Västerås, Sweden.Results of the analysis shows that Mobile commerce has a role to play in better combining the benefits of traditional and electronic commerce and results in a combined figure implementing the findings into a working model, which we have dubbed ‘the four I’s of commerce’. The results are aimed at aiding retail managers in determining whether or not to implement a revised business model including the aspect of mobile commerce.

The competition in domestic money market is getting intense, and there are fewer differences between the service items operated by various banks. The financial industry does everything possible to combine with various channel service of bank by utilizing information technology. Besides introducing and developing various kinds of new derivatives, also actively utilizes the new technical technology to establish various kinds of service channels, allows the client to elastically apply various kinds of service channels provided by them, and enables the client to establish a permanent loyalty and trust with the bank. As for the present development of service channels in financial industry, the traditional brick-and-mortar banks, the ATM and unmanned branch are the familiar service channels, otherwise the Internet banking and Mobile banking are the emerging services provided by the financial industry in recent years. Generally speaking, except for the traditional brick-and-mortar banks, all the other service channels utilize the equipment of information technology to replace the traditional manpower, and provide the financial service. Based on the NEBIC theory, the purpose of this study is to discuss the reformation and value initiated by the financial industry choosing information technology, and defines the core developing capability for the financial industry.