While mobile technologies and applications are rapidly and widely utilized and adopted in electronic commerce (E-commerce), it is extremely important to better understand the value creation, business model capability and core component capability in mobile commerce (M-commerce). In this study, we conduct the secondary data analysis and use a value shop model to analyze the innovation in technological knowledge, business model, and dynamic capability aspects used in Internet-enabled commerce (I-commerce) versus M-commerce. A set of critical dynamic capabilities for each innovation is then identified. These results provide great insight for practitioners and scholars for enhancing their understanding of M-commerce innovation, and provide guidelines to help practitioners adapt from I-commerce to M-commerce innovation.

Background: Mobile commerce (m-commerce) is a result of the phenomenal growth in Internet usage combined with the increasing number of mobile phone users. Entering mobile websites or apps in purchase-, sale- or trade purposes by using a tablet or smart phone, is the definition of m-commerce. To comprehend an individual’s attitude (affect, beliefs and cognition) is of importance in order to find out how the attitude towards an object will affect the consumer. Up until today, no consensus is drawn regarding the consumers attitude towards mobile shopping. Generation Y is seen as the most frequent users of mobile devices, even though previous research has not focused on exploring their attitude towards m-commerce. Research questions: 1. How are the components of attitude associated with the m-commerce factors? 2. What kind of function does each m-commerce factor fulfil? Purpose: The purpose is to explore Generation Y’s attitude towards m-commerce. Methodology: A qualitative exploratory study with elements of a case study conducted through seven semi-structured interviews. Conclusion: The study concludes that the Generation Y holds a positive attitude towards ubiquity, convenience and security, a negative attitude towards technology and localisation and a mixed attitude towards personalisation within m-commerce.

Nors Lietuvoje mobilioji komercija yra kylančioje savo vystymosi bangoje, daugelis įmonių ir vartotojų vis dar skeptiškai į ją žiūri, o jos potencialios galimybės daugelyje rinkų vis dar nėra išanalizuotos. Todėl šio darbo tikslas – atlikti teorinę m. komercijos pripažinimą įtakojančių veiksnių analizę, parengti šių veiksnių struktūrinį modelį ir jį empiriškai patikrinti. Iki šiol nėra mokslinės literatūros šaltinių, išsamiai nagrinėjančių mobiliosios komercijos tematiką lietuvių kalba. Šiame darbe yra išnagrinėta m. komercijos samprata bei savybės. Susisteminti mokslinėje literatūroje pateikiami m. komercijos pripažinimą lemiantys veiksniai. Darbą sudaro dvi dalys. Pirmoje dalyje yra atliekama teorinė analizė: remiantis moksline literatūra, nagrinėjama m. komercijos samprata ir pritaikymo būdai, išskiriami ir sisteminami m. komercijos pripažinimą įtakojantys veiksniai. Antroje dalyje atliekamas empirinis m. komercijos pripažinimą įtakojančių veiksnių tyrimas. Nagrinėjami technologiniai bei etikos veiksniai, lemiantys Lietuvos rinkos mobiliųjų telefonų vartotojų norą ir ketinimus naudotis m. komercijos paslaugomis. Remiantis moksline literatūra sudarytas m. komercijos pripažinimą lemiančių veiksnių struktūrinis modelis buvo sėkmingai patikrintas empirinio tyrimo būdu. Respondentų požiūriu svarbiausi m. komercijos pripažinimą įtakojantys veiksniai yra: mobilaus interneto kaina; naudojimosi mobiliosiomis paslaugomis paprastumas; m. komercijos teikiama nauda; saugumo ir... [toliau žr. visą tekstą] / Although m-commerce is evolving rapidly in Lithuania, many companies and consumers are still skeptical of m-commerce, and it‘s potential is still unanalyzed in many markets. Therefore, the aim of this thesis is to carry out the theoretical analysis on factors influencing the adoption of m. commerce and to propose and empirically verify the structural model of these factors. There is still no scientific literature exhaustively analising the topic of m-commerce in Lithuanian. Therefore, the concept and features of mobile commerce have been examined in this work. On the basis of scientific literature, factors influencing the adoption of m-commerce have been systematyzed. The first part of this thesis is based on the theoretical analysis of various scientific sources. It analyses the concept of m-commerce, overlooks the business models and applications of m-commerce and finally – explores and systematizes factors affecting the adoption of m. commerce. The second part is based on the empirical analysis of data collected from a survey of mobile phone users. It explores technological and ethical factors influencing the potential users desires and intention to use m. commerce services. The proposed structural model of the factors affecting the adoption of m-commerce was succesfully verified by empirical research. In the respondents point of view the main factors influencing the adoption of m-commerce are: price of mobile internet, ease of use, benefis of m-commerce, security and... [to full text]

This research project investigates the requirements or factors that will influence mcommerce adoption in low-income markets. The framework incorporated awareness, availability, convenience, affordability and acceptability as variables for m-commerce adoption in low-income markets. Mobile commerce is the next step in the evolution of networked computing and is the utilisation of mobile communication for financial gain. In South Africa, the fast rate of mobile technology adoption has created an access footprint for mcommerce across the country. Businesses are adopting m-commerce into their business strategies to tap into these new markets. Recently the potential commercial benefit in low-income markets is being explored by business. In South Africa the low-income market has been characterised by the foundation tier of the economic pyramid. Although this market is seen as extremely price sensitive and has little to no disposable income, the collective potential of it is considerable. The research found that certain aspects of the framework were applicable. Awareness, knowledge and acceptability were seen to have the highest association with m-commerce adoption in the low-income market. / Dissertation (MBA)--University of Pretoria, 2012. / Gordon Institute of Business Science (GIBS) / unrestricted

Mobile commerce (m-commerce) has created the opportunity to transact anywhere, anytime, transcending barriers of space and time. However, this freedom has been found to be intrusive in the lives of mobile users, acting counterproductively to trust building and exacerbating the reluctance to adopt m-commerce. The research design was a quantitative study that pivoted around the concept of location-based services (LBS) for mobile users and was focused on understanding specific behaviours around usage and trust under pre-determined conditions of connecting (particular place, particular time), push and pull mechanisms, brand loyalty and social network recommendations. The study was conducted through an online questionnaire with a non-probability sample of 189 individuals. Factors including push and pull LBS mechanisms, brand loyalty and social network recommendations were found to exhibit significant influence on mobile users trust and propensity to transact in m-commerce. No empirical support was found between the connecting conditions with mobile users and adoption of m-commerce, eliciting future research in this area. These results contribute to the body of research regarding mobile commerce by extending the existing understanding of its use through application with push and pull location-based services. / Dissertation (MBA)--University of Pretoria, 2012. / Gordon Institute of Business Science (GIBS) / unrestricted

<p>Mobiltelefonianvändningen har sedan början av 2000-talet haft en stark tillväxt och till-sammans med utvecklade tekniker ifrån Internet uppstod förutsättningar för en ny marknad – mobilt Internet. Europa, Nord Amerika och Japan ledde utvecklingen. Europa och Nord Amerika utvecklade Wireless Application Protocol (WAP) medan ett japanskt företag NTT DoCoMos utvecklade ett eget system – i-mode – som dominerar den japanska marknaden idag. Detta medan WAP-användningen ej blev den succé man hade hoppats på och användningen av WAP är ej speciellt hög idag, trots att de flesta mobiltelefoner i Sverige har stöd för WAP.</p><p>Syftet med denna rapport är att förklara utifrån ett användarperspektiv varför WAP-användningen är låg i Sverige samt hur i-mode kunde lyckas så väl på den japanska mark-naden. Rapporten syftar också till att undersöka befintliga mobilanvändares behov angående mobilt Internet och upptäcka ifall i-mode möter dessa behov. En jämförelse skall också ske av hur WAP och i-mode har marknadsförts. Resultatet skall förklara varför majoriteten av svenska mobilanvändare ej använder WAP.</p><p>Forskningen inledes med en litteraturstudie. Med denna litteraturstudie som stöd så valde vi att genomföra en enkätundersökning för att upptäcka den utvalda populationens behov och användninsgrad av mobilt Internet. Utfallen från enkätundersökningen analyserades tillsammans med teorier och det tillsammans skapade resultatet.</p><p>• Människor i Sverige tenderar till att använda internet hemma istället.</p><p>• WAP-användning är dyrt och långsamt idag.</p><p>• Kunskapen om WAP bland det svenska folket är dålig.</p><p>• Med vår forskning som utgångspunkt så finns det inget behov för mobilt Internet.</p><p>Det låga användandet av mobilt Internet förklaras främst med att de svenska användarna utnyttjar tillgången av Internet hemma. Detta ser inte vi som en egentlig orsak utan mer som ett resultat av de brister som mobilt Internet uppvisar. Större delen av dessa behov klarar ej en i-mode implementation i Sverige av att tillfredsställa i dagsläget. Därför ser vi ej i-mode som ett alternativ idag. Däremot anser vi att om i-mode kan marknadsföra sig som i Japan – som ett komplett system med unika funktioner – istället för en komprimerad ver-sion av internet, så kan i-mode vara ett fullvärdigt alternativ då tekniken redan finns för en implementation i Sverige.</p> / <p>Since the beginning of the 21st century mobile phone usage has had a big growth. Together with developed techniques from the Internet conditions for a new market emerged – mobile Internet. Europe, North America and Japan took the lead in this development. Europe and North America developed Wireless Application Protocol (WAP) whilst a Japanese company, NTT DoCoMo, developed their own standard – i-mode – which is dominating the Japanese market today. WAP on the other hand was not a success at all and the usage is still low today in Sweden, even though almost all mobile phones support WAP.</p><p>The purpose of this thesis is to, from a user perspective, explain why the WAP usage is so low in Sweden and also explain how i-mode became such a success on the Japanese market. In the thesis we will research mobile phone users needs regarding mobile Internet, and if those needs can be applied to i-mode functionality. We will also compare WAP and i-mode marketing. The result will then explain why the majority of Swedish mobile phone owners do not use WAP.</p><p>We started out with a literature study, which became the base of our chosen method; a survey. Thus to discover the chosen populations’ needs, demands and degree of usage of mobile Internet. A result was created from the survey data and theories.</p><p>• People in Sweden tend to use Internet at home instead.</p><p>• WAP usage today is expensive and has slow bandwidth.</p><p>• The knowledge about WAP is poor among the Swedish population.</p><p>• There is no need for mobile Internet in Sweden according to our research.</p><p>The low mobile Internet usage can mainly be explained with that people in Sweden rather use Internet at home. We are convinced that this is not the main reason though, since this result emerged because of WAPs faults and weaknesses. The majority of these demands can not be satisfied by an i-mode implementation. That is why we do not see i-mode as an alternative to WAP in Sweden. Although if i-mode could use another approach in their marketing they may succeed – like a stand-alone system with unique functions. Using this approach instead of marketing the service as a light version of the Internet, as we see today in WAP.</p>

Mobiltelefonianvändningen har sedan början av 2000-talet haft en stark tillväxt och till-sammans med utvecklade tekniker ifrån Internet uppstod förutsättningar för en ny marknad – mobilt Internet. Europa, Nord Amerika och Japan ledde utvecklingen. Europa och Nord Amerika utvecklade Wireless Application Protocol (WAP) medan ett japanskt företag NTT DoCoMos utvecklade ett eget system – i-mode – som dominerar den japanska marknaden idag. Detta medan WAP-användningen ej blev den succé man hade hoppats på och användningen av WAP är ej speciellt hög idag, trots att de flesta mobiltelefoner i Sverige har stöd för WAP. Syftet med denna rapport är att förklara utifrån ett användarperspektiv varför WAP-användningen är låg i Sverige samt hur i-mode kunde lyckas så väl på den japanska mark-naden. Rapporten syftar också till att undersöka befintliga mobilanvändares behov angående mobilt Internet och upptäcka ifall i-mode möter dessa behov. En jämförelse skall också ske av hur WAP och i-mode har marknadsförts. Resultatet skall förklara varför majoriteten av svenska mobilanvändare ej använder WAP. Forskningen inledes med en litteraturstudie. Med denna litteraturstudie som stöd så valde vi att genomföra en enkätundersökning för att upptäcka den utvalda populationens behov och användninsgrad av mobilt Internet. Utfallen från enkätundersökningen analyserades tillsammans med teorier och det tillsammans skapade resultatet. • Människor i Sverige tenderar till att använda internet hemma istället. • WAP-användning är dyrt och långsamt idag. • Kunskapen om WAP bland det svenska folket är dålig. • Med vår forskning som utgångspunkt så finns det inget behov för mobilt Internet. Det låga användandet av mobilt Internet förklaras främst med att de svenska användarna utnyttjar tillgången av Internet hemma. Detta ser inte vi som en egentlig orsak utan mer som ett resultat av de brister som mobilt Internet uppvisar. Större delen av dessa behov klarar ej en i-mode implementation i Sverige av att tillfredsställa i dagsläget. Därför ser vi ej i-mode som ett alternativ idag. Däremot anser vi att om i-mode kan marknadsföra sig som i Japan – som ett komplett system med unika funktioner – istället för en komprimerad ver-sion av internet, så kan i-mode vara ett fullvärdigt alternativ då tekniken redan finns för en implementation i Sverige. / Since the beginning of the 21st century mobile phone usage has had a big growth. Together with developed techniques from the Internet conditions for a new market emerged – mobile Internet. Europe, North America and Japan took the lead in this development. Europe and North America developed Wireless Application Protocol (WAP) whilst a Japanese company, NTT DoCoMo, developed their own standard – i-mode – which is dominating the Japanese market today. WAP on the other hand was not a success at all and the usage is still low today in Sweden, even though almost all mobile phones support WAP. The purpose of this thesis is to, from a user perspective, explain why the WAP usage is so low in Sweden and also explain how i-mode became such a success on the Japanese market. In the thesis we will research mobile phone users needs regarding mobile Internet, and if those needs can be applied to i-mode functionality. We will also compare WAP and i-mode marketing. The result will then explain why the majority of Swedish mobile phone owners do not use WAP. We started out with a literature study, which became the base of our chosen method; a survey. Thus to discover the chosen populations’ needs, demands and degree of usage of mobile Internet. A result was created from the survey data and theories. • People in Sweden tend to use Internet at home instead. • WAP usage today is expensive and has slow bandwidth. • The knowledge about WAP is poor among the Swedish population. • There is no need for mobile Internet in Sweden according to our research. The low mobile Internet usage can mainly be explained with that people in Sweden rather use Internet at home. We are convinced that this is not the main reason though, since this result emerged because of WAPs faults and weaknesses. The majority of these demands can not be satisfied by an i-mode implementation. That is why we do not see i-mode as an alternative to WAP in Sweden. Although if i-mode could use another approach in their marketing they may succeed – like a stand-alone system with unique functions. Using this approach instead of marketing the service as a light version of the Internet, as we see today in WAP.

Value Added Services (VASs) have become one of the major revenue generators in the telecom industry. Most of the telecom subscribers have started using VAS and it has become an important service for the customers. The objective of the project is to evaluate and analyse the need for value added services in India. The report begins with a discussion of existing VAS provided by 2G wide area cellular technologies and how these will change with the introduction of 3G technology. Following this the value chain of VAS is discussed. Next new trends, drivers, and challenges of the VAS are discussed in detail. The impact of content developers and software development on VAS are discussed. Then a method to analyse VAS is discussed, followed by method of analysing the ringback tones with respect to a company is provided followed by the method to analyse the importance of the content providers in the value chain. Then the Mobile commerce VAS is analysed in detail and ringback tone service provided by OnMobile Company is analysed in detail, followed by an analysis of the role of content providers in value chain. A survey on different services provided through VAS is taken among few of the VASs users in India and the results are included with graphs in the report. The thesis analysis results are very important in the modern telecommunication industry as VAS plays a major role in generating huge revenue and currently many industries are focusing on to provide mobile commerce services to its customers. The thesis answers various questions like, what are the different M-commerce services that are provided to the customers in the telecom industry. Why OnMobile Company provides different varieties of ringback tones to the user? Why the role of content providers is very important in the Value chain? The report concludes with conclusions explaining the different insights that are gained from the analysis of the VAS (M-Commerce), Ringback tones provided by OnMobile, role of content providers in the Value chain and the survey results. It is followed by the some suggestions and possible future work concerning Value Added Services in India. / Value Added Services (VASs) har blivit en av de största inkomst generatorerna i telekombranschen. De flesta av Telecom abonnenter har börjat använda VAS och det har blivit en viktigare service för kunderna. Målet med projektet är att utvärdera och analysera behovet av mervärdestjänster VAS i Indien. Rapporten inleds med en diskussion av befintliga VAS från 2G stort mobil teknik område och hur dessa kommer att förändras med införandet av 3G-tekniken. Efter detta kommer värdekedjan för VAS att diskuteras. De nästkommande nya trenderna, drivrutiner och utmaningar inom VAS diskuteras mer i detalj. Effekterna från innehållsutvecklare och mjukvaruutvecklingen inom VAS diskuteras också. Sedan kommer metoden för att analysera VAS att diskuteras, följt av en analys av ringsignaltjänsten med avseende på företag och en metod för att analysera betydelsen av innehållsutvecklare inom värdekedjan. Då mobil handel VAS analyseras i detalj och tillbaka ringningston tillhandahålls av OnMobile företag analyseras i detalj, följt av en analys av den roll som leverantörsrollen av innehåll i värdekedjan. En undersökning om olika tjänster som tillhandahålls via VAS tas bland några av de VASS användare i Indien och resultaten visas i grafer i rapporten. Avhandlingen analysresultaten är mycket viktiga i den moderna telekomindustrin som VAS spelar en viktig roll i att genererar stora inkomster och för närvarande många branscher fokuserar på att tillhandahålla mobil handel tjänster till sina kunder. Avhandlingen besvarar frågor som: Vilka är de olika mobila-handelstjänster som tillhandahålls inom telekomindustrin, varför OnMobile tillhandahåller olika typer av ringsignaltjänster till användaren? och Varför innehållsutvecklare är viktiga inom värdekedjan? Rapporten avslutas med slutsatser som förklarar de olika insikter som erhålls från analysen av VAS (M-Commerce), tillbaka ringningstoner från OnMobile, den roll som leverantörer av innehåll i värdekedjan och enkätresultat. Det följs av några förslag och möjliga framtida arbete om Value Added Services i Indien.

With the wide spread of mobile phones, PDAs, and Smartphones, M-Commerce has become a major application domain for mobile devices, unlike conventional wired networks, mobile devices allow the user to conduct online transactions regardless of the time and the place as long as there is mobile network coverage. However, online transactions require adequate level of security to insure the confidentiality, the integrity, and the availability of the user’s information. Security measures consume a considerable amount of energy and require more time in processing. The aim of this thesis is to optimise the energy and the resources consumption of mobile phones when applying variant symmetric and asymmetric schemes. This aim can be achieved through developing A System State Security Management Framework, SSSM, which will implement encryption schemes, symmetric and asymmetric, and will provide different options to enable the user to choose the type of encryption, the key size, and number of rounds of computation to optimise the energy consumption level of the mobile phone. This thesis compares the power and the resources consumed by the most commonly used encryption algorithms such as CAST, IDEA, Triple-DES, RSA, and AlGamal. This comparison helps to draw the advantages and disadvantages of each algorithm scheme used in reference to the security level it provides and the power it consumes. Implementing this mechanism will enhance the performance of mobile phones by increasing the security levelsprovided by the encryption schemes and utilising the limited power and resources efficiency. Therefore, confidentiality will be presented in mobile phones and variant encryption schemes, symmetric and asymmetric, and changeable key sizes and rounds, will ensure the authenticity of both senders and recipients depending on their needs as well as resources available. This research makes contributions in two major areas; the first area consists of the novel Energy Aware Encryption polices generated by this work, the second area of contribution is the energy measurements and experimental results which validate the approach presented in the research.

Despite recent interest in the role of trust in Information Systems, the potential of IS to foster trust in business relationships remains largely untapped. In order to better realize this potential, this dissertation examines three areas of IS trust research for which research is particularly limited: (1) the IT artifact as a target of trust, (2) IS-based source credibility as an antecedent of trust, and (3) the effect of anonymity on trust in online environments. The objective of this dissertation is to examine the effects of IS on trust in each of these areas. To do so, a multi-paper dissertation format is adopted in which each area examined constitutes a distinct, though complimentary, study. Together, these studies further research on how IS can enhance trust in business relationships.