E-commerce and m-commerce are, currently, both becoming a strong and important way of making business. This thesis aims to find out and analyze the reaction of people in front of the new phenomenon m-commerce in, not only, accessing to information, but also, conducting transactions through mobile devices.The reaction of people has been studied by observing and analyzing existing theories stating in m-commerce. The empirical studies were conducted through the administration of a questionnaire to a sample of 250 young European inhabitants. This survey aimed to collect primary data.The findings show that m-commerce in general is well perceived by customers. It can be a good way to make business depending on the sector companies are involving. Even if m-advertising can be considered as a good communication tool by companies, it appears that most of customers are not enthusiastic to receive any m-advertisement on their smart phone. However, companies can see in m-commerce a way to differentiate themselves such as offering m-payment possibility.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hh-22932 |
| Date | January 2013 |
| Creators | Marti, Nadal, Charles, Venouil |
| Publisher | Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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