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Analýza prodeje digitální hudby ve spojení s mobilními operátory na českém trhu a v zahraničí / Analysis of digital music distribution in connection with mobile operators in the czech and foreign markets

Currently, digital music is evolving. In connection with this development new business models are formed, e.g. between majors and mobile operators. In the thesis, I am analysing the current trends and czech and foreign music services in this field. In my own research I am evaluating czech customers preferences in respect to digital music, their music habits and their idea of an ideal music service offered by mobile operator. On basis of music services analysis and the research results, I am suggesting an ideal music service to the biggest mobile operator in the Czech republic.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:15924
Date January 2009
CreatorsUrbanová, Renáta
ContributorsHalík, Jaroslav, Švec, Matěj
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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