The diploma work is focused on situation and function of Czech mobile providers market. The theoretical background is based on Ronald Coase's findings. The functionality of theoretical hypothesis is verified and further discussed on the basis of foreign telecommunication markets. Different real economics provide valuable experience concerning identification of possible assets and problems. The acquired information is consequently used for analysis of Czech mobile market. Next to the evaluation of the current situation the focus is given to the planned auction of frequencies. Conditions of this auction are described and the potential influence to future Czech mobile providers market is monitored.

<p>Title: Customer Satisfaction toward TrueMove Customer Service</p><p>Problem Statement: How are TrueMove customers satisfied with the customer service provided at TrueMove shops in Bangkok?</p><p>Purpose: To evaluate “whether” and “how” TrueMove customers are satisfied or dissatisfied with the customer service provided at TrueMove shops in the Bangkok region with the help of evaluation of service quality by customers of the shop.</p><p>Theory and Methods: The research bases mainly on quantitative method; that is questionnaire method. The Service Quality Gap which aims to measure the customer satisfaction by comparing their expectation and perception of service after experiencing the service serves as the theoretical framework for the research. Moreover SERVQUAL dimensions covering Reliability, Assurance, Empathy, Responsiveness and Tangibles are used in the further development of theory and modeling of the questionnaires for this research.</p><p>Conclusion: TrueMove customers are not yet fully satisfied with customer service provided at the TrueMove shops in Bangkok region. The service quality perceived cannot yet meet the expectation of customers in any SERVQUAL Dimensions.</p><p>Recommendations: The issue of reliability in service aspect needs to be dealt with an overhaul of systems and routines while other aspects of service call for equipping employees with required knowledge. A focus on specific services to the target group of customers also needs to be established.</p>

Title: Customer Satisfaction toward TrueMove Customer Service Problem Statement: How are TrueMove customers satisfied with the customer service provided at TrueMove shops in Bangkok? Purpose: To evaluate “whether” and “how” TrueMove customers are satisfied or dissatisfied with the customer service provided at TrueMove shops in the Bangkok region with the help of evaluation of service quality by customers of the shop. Theory and Methods: The research bases mainly on quantitative method; that is questionnaire method. The Service Quality Gap which aims to measure the customer satisfaction by comparing their expectation and perception of service after experiencing the service serves as the theoretical framework for the research. Moreover SERVQUAL dimensions covering Reliability, Assurance, Empathy, Responsiveness and Tangibles are used in the further development of theory and modeling of the questionnaires for this research. Conclusion: TrueMove customers are not yet fully satisfied with customer service provided at the TrueMove shops in Bangkok region. The service quality perceived cannot yet meet the expectation of customers in any SERVQUAL Dimensions. Recommendations: The issue of reliability in service aspect needs to be dealt with an overhaul of systems and routines while other aspects of service call for equipping employees with required knowledge. A focus on specific services to the target group of customers also needs to be established.

The advance of mobile phone devices and wireless communication have dramatically change the way individuals do for their personal lives and businesses. Nowadays, people can not only talk with their peers located at different places, they can also get the desired information ubiquitously. Business strategies that are based on simple mobile phones have to be adapted to a complex mobile business ecosystem. The mobile phone market in Guatemala has almost saturated, and the mobile operators have to come up with creative ideas to increase their revenues. This thesis explores what the user¡¦s intentions toward mobile services in Guatemala. Understanding users¡¦ intension will allow entrepreneurs to create new business strategies that would fill an existing void that exists on the Guatemalan mobile market.

The thesis deals with the topic of mobile communication in Czech republic. Its main task is to make reader fimiliar with different types of technology and digital standards on Czech mobile communication market. Thesis shows mobile communication providers in Czech republic, not only the conventional ones, but especially virtual operators(MVNO). It defines the legislation and position of Czech Telecommunication Office (ČTÚ). At the end, it analyzes the current market situation and try to offer the best solution for possible customer and also tries to find out whether it would pay off to the customer to switch to the virtual operator, based on mobile tariff price calculator.

The objective of the diploma thesis is to compare the actual signal quality in selected locations with the coverage maps of the mobile operator. The places of interest with reduced level of signal strength are located in Brno and its surroundings. Theoretical part of the thesis discusses the issues of geographical information systems, GNSS technologies, mechanisms of signal propagation and mobile applications useful for surveying purposes. The practical part describes the communication with mobile operators, the process of data collection and processing the project using ArcMap software.

Currently, digital music is evolving. In connection with this development new business models are formed, e.g. between majors and mobile operators. In the thesis, I am analysing the current trends and czech and foreign music services in this field. In my own research I am evaluating czech customers preferences in respect to digital music, their music habits and their idea of an ideal music service offered by mobile operator. On basis of music services analysis and the research results, I am suggesting an ideal music service to the biggest mobile operator in the Czech republic.

The Information and Communication Technology (ICT) industry is one of the most energy consuming industries in the world. With the increase of the number of global mobile traffic users which is growing rapidly for each year, it is more important than ever for all industries to implement energy efficient methods to decrease the greenhouse gas emissions. This thesis looks into Ericsson, one of the largest companies within ICT, and how their energy efficient methods in LTE impact the end-users. The experiment was conducted in an Ericsson laboratory in Lund and the results showed that some quality of service metrics (latency,throughput, etc.) were impacted by the different energy efficient features enabled. However, performing a mean opinion score showed that the end-users were not as affected while browsing through different sites and streaming videos in 720p. While the experiment was performed on a smaller scale (4 User Equipments and 3 end-users) the result was promising enough for it to be conducted on a larger scale in the future. With enough data Ericsson and other ICT companies can be able to convince mobile operators to enable more energy efficient features (without it having any impact on the end-users) while fighting the climate change.

The theme of the thesis is an analysis of current mobile operator selected services. This work focuses on the present and the future development of mobile internet connection. The aim is to analyze existing services at Telefónica Czech Republic and The work is divided into several parts. The first part focuses on the selection of a particular operator. I described at al. Czech Republic and Telefónica, which is the first integrated operator in the Czech Republic. The company currently operates more than seven million mobile numbers and fixed lines, making it one of the leading providers of fully converged services in Europe. I focused on the organizational structure of the company and its description. The second part is historical, describes the history of mobile networks in the CR, the history of mobile communications in the data and the development of mobile connections in the country. The third part is theoretical, describes al. Czech Republic Telefonica SpA in terms of services it offers in this section is also described ISO certification, EMS policy and business principles. Are described voice and mobile services, mobile data services and connectivity technologies and different types of technologies (GSM, GPRS, EDGE, UMTS, HSDPA, HSPA + and LTE). Another section includes the development of mobile connections in the CR, the current situation where Telefónica provides 3G connection for almost 71% of the population and the current state of commercial LTE network. I tried to describe the current mobile platforms, and even telecommunications market in the Czech Republic. The penultimate section specifies the geographic traffic distribution network operator and the last part, I dealt with the analysis and comparison services. The total contribution of the thesis see the approach and evaluation of existing services together. Telefónica Czech Republic, as, which is one of the largest telecommunications companies in the world.

The diploma thesis "Digital Marketing Strategies - Combination of Digital Media Channels" examines how the three telecom operators dominating the Czech market - T-Mobile Czech Republic, O2 Czech Republic and Vodafone Czech Republic - use the digital media channels within the communication with the customers. More specifically, it identifies and describes which channels do the companies involve into their marketing communication, how do they use them and why they have integrated them into the communication strategy. It also examines how the companies interconnect these digital media channels and how the channels can be combined to form an effective digital media strategy. By using the method of case study the companies ' digital marketing activities were examined. It was found that each company uses for its marketing communication the similar set of digital media channels, but the usage is different across the companies studied. Based on these findings I have identified three specific strategies - Diversified Content Strategy, Interactive Channel Strategy and Standardized Content Strategy. Each of the strategies has its advantages and disadvantages, which have been described and the strategies were compared. The findings also indicate that it is better to study the digital media channels as a whole,...