Al vínculo emocional entre empresa y trabajador se le conoce como employee engagement. Mantener un buen nivel de employee engagement resulta clave para que los empleados sean más productivos e incluso reduce el índice de rotación laboral. Sin embargo, con la fuerza laboral millennial la rotación laboral tiene un índice mucho más alto que antes, ya que, a diferencia de generaciones anteriores, ellos cambian de empleo con frecuencia. Las empresas deben invertir constantemente en contratar nuevo personal. Por eso, mantener un buen nivel de employee engagement con los empleados millennials es una prioridad. Una forma de incrementar el employee engagement es el employee communication, término que hace alusión a todos los procesos comunicacionales que suceden dentro de una empresa para comunicarse de manera efectiva con los empleados. En el presente trabajo se analiza cómo influyen las estrategias del employee communication en el employee engagement de los empleados millennials de la Universidad Peruana de Ciencias Aplicadas. La investigación presenta un paradigma naturalista con enfoque cualitativo que utilizará como herramienta entrevistas. / The emotional bond between an organization and its employees is known as employee engagement. Workers with a high level of employee engagement are known to be much more productive, and their job rotations rates are lower than those of the average employee. However, with the work force being mainly integrated by millennials, companies are having higher rotation levels than before, because, unlike past generations, millennials prefer changing jobs frequently. This represents a great loss for companies, since they must constantly invest in hiring new personnel; therefore, maintaining a good level of employee engagement with millennial employees has become a priority. One of the factors known to increase employee engagement is employee communication, a term that refers to all the communication processes that take place within a company to communicate effectively with employees. In this work, we analyze the best employee communication strategies to improve employee engagement from millennials working in the Universidad Peruana de Ciencias Aplicadas. The research presents a naturalistic paradigm with a qualitative approach that will use interviews as a tool. / Trabajo de investigación
| Identifer | oai:union.ndltd.org:PERUUPC/oai:repositorioacademico.upc.edu.pe:10757/653582 |
| Date | 13 September 2020 |
| Creators | Vergara Arteaga, Brenda Rosario |
| Contributors | Solari Martín, Davide Federico Ramon |
| Publisher | Universidad Peruana de Ciencias Aplicadas (UPC), PE |
| Source Sets | Universidad Peruana de Ciencias Aplicadas (UPC) |
| Language | Spanish |
| Detected Language | English |
| Type | info:eu-repo/semantics/bachelorThesis |
| Format | application/msword, application/epub, application/pdf |
| Source | Repositorio Académico - UPC, Universidad Peruana de Ciencias Aplicadas (UPC) |
| Rights | info:eu-repo/semantics/openAccess, Attribution-NonCommercial-ShareAlike 4.0 International, http://creativecommons.org/licenses/by-nc-sa/4.0/ |
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