Authors: Linda Olsson & Dennis Åström Title: A journey of discovery on the third floor – A case study in how juvenile agents in the municipality of Kalmar communicate with its young people Level: BA Thesis in Media and Communication Studies Location: Linnaeus University Language: Swedish Number of pages: 60 Introduction: The participation amongst young people regarding political, democratic and society related questions is through an investigation confirmed not being high enough. Within the municipality of Kalmar, juvenile agents work as a link between young people and the opportunities that the municipality provides. To create this link with young people, communication is essential. Purpose: The purpose of this paper is to create an understanding of how the juvenile agents work in order to create and maintain communication with young people. The purpose is also to evaluate the result of the information campaign they executed in 2011. Methodology: For this paper we had a hermeneutic approach with an inductive viewpoint. In our qualitative research we gathered our empirical material by doing qualitative interviews and the respondents were chosen based on both their knowledge in the subject of youth related questions and also the results of the information campaign in 2011. Conclusion: Within the process of creating and maintaining communication with young people, we can see that the juvenile agents strive to become a strong link between them and young people. The obstacle they stand in front of, as we see it, is that the creation of communication is achieved in a bigger extent than the maintaining of communication. Keywords: Communication, municipality, democracy, youths, social media
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-26326 |
| Date | January 2013 |
| Creators | Olsson, Linda, Åström, Dennis |
| Publisher | Linnéuniversitetet, Institutionen för medier och journalistik (MJ), Linnéuniversitetet, Institutionen för medier och journalistik (MJ) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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