This research answers the question of which nudges can be created to subtly influence
event attendees in such a way that they contribute to the implementation of a green event. Using the
qualitative content analysis according to Mayring, three music festivals were analyzed in detail with
regard to their measures for ecological sustainability. All available online resources—in particular,
the websites of the music festivals, blog entries, online newspaper articles and, also, observations
during several personal visits—were used as sources of the qualitative data. A key result was the
development of a model for nudges that can generally be used and implemented for events. The goals,
the nudges developed and the possible measures with regard to ecological sustainability are defined
in the areas of transport, garbage, electricity, gastronomy, sanitation and compensation of emissions.
The more music festival participants already behave in an ecologically sustainable manner, the more
others will join them. This can be exploited by using social nudges that consciously inspire group
social dynamics. In order to be able to use nudging sensibly, organizers have to internalize that they
act as decision-makers, which entails a great ethical and moral responsibility. Even inconspicuous
nudges can be very effective.
| Identifer | oai:union.ndltd.org:DRESDEN/oai:qucosa:de:qucosa:86756 |
| Date | 08 August 2023 |
| Creators | Bär, Sören, Korrmann, Laura, Kurscheidt, Markus |
| Publisher | MDPI |
| Source Sets | Hochschulschriftenserver (HSSS) der SLUB Dresden |
| Language | English |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, doc-type:article, info:eu-repo/semantics/article, doc-type:Text |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | 6321 |
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