The purpose of this study is to gain a deeper understanding of how gender stereotypes are produced and reproduced in mass media popular culture. The material selected for the study is a music video. The study is carried out by analyzing both the visual material and the linguistic material. To study the material, the video has been divided into four different sequences. These sequences have been chosen based on how relevant the content was for the purpose of the study. The analysis is carried out using several semiotic resources. The semiotic resources that have been used in this study are poses, gaze, participants, objects and settings. The results of the study showed that gender stereotypes are expressed both visually and lexically. But these stereotypes were challenged and played with. It also became clear that the women in the video were more sexualized than the man, but that Nicki was playing on her sexuality to regain power.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:oru-112842 |
| Date | January 2023 |
| Creators | Eriksson, Sandra |
| Publisher | Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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