The following thesis aim to describe the design process when creating a music video. How does it differ from designing other digital artefacts? And what are the similarities. Our focus has been to work with the band and their song as a brand with a specific market. The conclusion is that the design process is not as regulated when working with a band compared to a company. This made it possible to create a more artistic design. The effects of the video depends on how the fans will react on it. A well-produced video is not necessarily equal to a successful one. In this aspect it does not differ from making a commercial for a brand.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:umu-1746 |
| Date | January 2008 |
| Creators | Kullberg, Daniel, Gustafsson, Erik |
| Publisher | Umeå universitet, Informatik, Umeå universitet, Informatik |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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