Tillämpning av entreprenöriella metoder för artister i musikbranschen : En kvalitativ studie ur entreprenör- och varumärkesperspektiv i relation till musikindustrins digitala transformation / The importance of entrepreneurship and branding for growth in the digital music industry : A qualitative study from an entrepreneurial and brand perspective in relation to the music industry's digital transformation

Description

We have identified entrepreneurial methods and brand strategy as significant factors for growth in the music industry. The digital transformation is marked by innovation, knowledge orientation, networking and brand awareness. Authenticity, identity and distinctiveness are the primary factors for success, both in terms of increasing listenership and collaboration with companies for business purposes. In conclusion, the study shows that growth in the changing music industry means to approach a combination of administrative,creative and marketing tasks.

Links & Downloads

1. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-45094

Tags

Entreprenörskap

musikbranschen

varumärke

tillväxt

Business Administration

Företagsekonomi

Additional Fields

Identifer	oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hh-45094
Date	January 2021
Creators	Yigzaw, Yonas, Shamon, Kristian
Publisher	Högskolan i Halmstad, Akademin för företagande, innovation och hållbarhet
Source Sets	DiVA Archive at Upsalla University
Language	Swedish
Detected Language	English
Type	Student thesis, info:eu-repo/semantics/bachelorThesis, text
Format	application/pdf
Rights	info:eu-repo/semantics/openAccess