This diploma thesis deals with consumer behavior on the market with Infra Heatign Panels in the Czech Republic. It focuses on identification of factors which influence consumers, needs and preferences of consumers and describes their purchase decision process. The main source for analysis of con-sumer behavior on the market with Infra Heating Panels was a questionnaire survey conducted on sample of 420 re-spondents. The data were being collected from September to November 2014. The survey results allowed to formulate recommendations for producers and sellers on the market with Infra Heating Panels in the Czech Republic.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:191081 |
| Date | January 2015 |
| Creators | Hilnerová, Ida |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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