INGROVÁ, A. Shopping behaviour of consumers with physical disabilities in Brno. Di-ploma thesis. Brno: Mendel University, 2019. This diploma thesis focuses on shopping behaviour of consumers with physical disabilities in Brno. The aim of this thesis is to set some recommendations for shops and retailers in Brno. These recommendations can help improve shopping conditions and situation for physically disabled consumers and make their pur-chase easier and more pleasant. For this purpose, it was necessary to characterise the buying behaviour, to identify factors, which affect physically disabled consum-ers during shopping and to identify problems and obstacles encountered during purchasing process. Individual in-depth interviews with physically disabled peo-ple (nr = 24) and observation (np = 4) were used to investigate shopping behav-iour. Based on the results, it was found the biggest obstacles for the handicapped are a height of shelfs and a cash desk, a queue, barriers and obstacles in the aisle and occupied parking places for handicapped. The special cash desk for handi-capped and other disadvantage groups, reaching device and the control of parking lot are the main solutions for these obstacles.

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Diplomová práce je zaměřena na rozdíly v nákupních chování napříč populací. Jednotlivé odlišnosti jsou hledány jednak před věkové skupiny a jednak přes pohlaví. Práci doplňuje praktický výzkum, který se skládá jednak ze sekundárního výzkumu této problematiky z provedených studií a jednak z provedeného asistovaného nákupu a dotazníkového šetření.

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Diplomová práce analyzuje situaci na českém kosmetickém trhu, definuje hlavní hráče na trhu, jejich strategie, hlavní značky a produkty v jednotlivých kategoriích kosmetiky. Odkrývá potenciální cílové skupiny pro jednotlivé oblasti trhu, které na základě kvalitativního výzkumu dále charakterizuje dle jejich nákupního a spotřebního chování.

This paper will first focus on the theoretical definition of the term "atmospherics" and its elements. This will continue with the definition of seasonal influences. These parts will then serve as basis for concrete evaluation of atmospherics in hypermarket retail units Tesco and Globus. After that, the two units will be compared and contrasted and eventual suggestions for improvement will be offered. Responsible employees of the two units will then react to the evaluations and suggestions.

This diploma thesis deals with consumer behavior on the market with Infra Heatign Panels in the Czech Republic. It focuses on identification of factors which influence consumers, needs and preferences of consumers and describes their purchase decision process. The main source for analysis of con-sumer behavior on the market with Infra Heating Panels was a questionnaire survey conducted on sample of 420 re-spondents. The data were being collected from September to November 2014. The survey results allowed to formulate recommendations for producers and sellers on the market with Infra Heating Panels in the Czech Republic.