• Refine Query
  • Source
  • Publication year
  • to
  • Language
  • 190
  • 8
  • 7
  • Tagged with
  • 205
  • 127
  • 56
  • 48
  • 47
  • 42
  • 40
  • 40
  • 39
  • 34
  • 32
  • 30
  • 30
  • 29
  • 25
  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
31

Vliv merchandisingu na kupní rozhodování spotřebitele

Víznerová, Patricie January 2007 (has links)
Nakupování se stalo běžnou součástí našich životů. Vše, co se děje v naší hlavě před tím, než vezmeme vybraný produkt z regálu, se dá přirovnat k černé schránce. Spotřebitele ovlivňují při nákupu fyzické, psychické, kulturní a sociální aspekty. Maloobchodník se snaží zákazníkovi nákup co nejvíce usnadnit a zpříjemnit. Aktivity, které zatraktivňují nákupní prostředí, se nazývají merchandising. Merchandising, který je přínosem pro zákazníka, maloobchodníka i výrobce resp. merchandisingovou agenturu, je cílem této práce.
32

Instore komunikace / Instore communication

Walzelová, Veronika January 2011 (has links)
The Thesis looks into problems of in-store communication from Brief of POS to final placement at the store. The core of the Thesis is to reveal non-efficient fields of otherwise very successful tools. The goal is to verify hypothetic problems which influence full effectiveness of POS tools at retail stores. The Thesis brings a different frame of reference and tries to reveal problems and make them visible, but to find out solutions as well. The results are supported by researches from 3 different fields. They are the customer research, the supplier and POS implementer research, and retail research (hypermarket). The methods used are observation, interview (personal and questionnaire) and assisted shopping. Confirmed problems which follow from researches and influence the effectiveness of POS are these: no certain definition of POS goals; inadequate attractiveness of POS for customers; low-cost production instead of creativity and originality; no harmony between material of display and exposed products and bad cooperation between all subjects within process of POS.
33

Nákupní chování mladých spotřebitelů ve věku 15 - 29 let na trhu fast food restaurací v regionu Jižní Morava

Neuberger, Patrik January 2015 (has links)
Neuberger, P., Consumer behaviour of young consumers between 15-29 years on fast food market in South Moravia region. Master Thesis. Brno: Mendel University in Brno, Faculty of Business and Economics, 2015. This master thesis is focused on consumer behaviour of young consumers between 15-29 years at fast food market in South Moravia region. The main aim of this thesis is to identify factors which influence consumer during buying process at this particular group of consumers and on this principle formulate general valid marketing recommendation. Qualitative and quantitative methods are used for research. Focus groups method and questionnaire method were used in research exactly. The result of these methods were used for cluster analysis. The result of cluster analysis are cluster with similar properties and members of these clusters are influenced by same factors. On this base general valid marketing recommendations are made for each cluster. These recommendations can be used in South Moravia region.
34

Atributy ovlivňovatele v propagaci a výchově / Attributes of Affluence in Promotion and Education

Juráková, Elena January 2016 (has links)
The thesis deals with effiency of marketing communications tools used with focus on preschool children. In the thesis are described ways of brain processing of stimuli at preschool age, behavior, ways of education, and view of marketing on children. In analytical part there is tested the strength dependence of relationships between factors: parent, child, sales promotion, audiovisual advertising on television.
35

Vytvoření modelu centrální nákupní aliance pro ČR

Sobolová, Ilona January 2010 (has links)
No description available.
36

Efektivita dynamického nákupního systému ve veřejném vysokém školství v ČR

Štohanzlová, Jana January 2013 (has links)
No description available.
37

Analýza nákupních podmínek na Třeboňsku / Analysis of the Buying Conditions at the Třeboň Area

KŘÍŽ, Karel January 2014 (has links)
The main aim is evaluation of the sale conditions and geographical position of the selling units in the Třeboň area.There are two main parts in the thesis. The first part of the literature review presents the theoretical part. The second part is practically oriented. It is a characteristic of the study area and geographic analysis. For completeness of information are conducted semi-structured interviews and questionnaires. In conclusion, guided discussion and the suggestion to solve certain problems concerning shopping for Trebon region.
38

Vliv reklamy na spotřebitele při volbě mobilního operátora

Kubičíková, Zuzana January 2014 (has links)
This thesis deals with the influence of advertising of mobile operators on consumers and their deciding about the choice of the mobile operator. A research was conducted on a sample of 565 respondents. The data were processed and analysed using the statistical software Statistica 10. from the results of the research a perception of the advertising campaings was evaluated by the consumers, recommendations for improving the effectiveness of advertising campaigns on consumer preferences were proposed and a specific advertising campaign and economic evaluation was assessed. The research showed that there is an impact of advertising of mobile operators to consumers. Consumers decide about the operator primarily by the price and special offers.
39

Trojrozměrné modely v merchandisingu

Novosadová, Hana January 2014 (has links)
The Diploma thesis deals with retail, merchandising and visual merchandising. The thesis focuses on every element that forms shopping environment and creates pleasant shopping atmosphere for the customers. The practical part tries to show a way how to make a decision about lighting a store. Models of different shops are made in 3D graphics with different lighting setting and a quality research shows which of them would the customers prefer the most.
40

Životní styl a jídlo: nákupní a stravovací návyky v české společnosti / Food related lifestyle: shopping and nutritional habits in the Czech society

Hynková, Barbora January 2017 (has links)
Presented diploma thesis deals with a problematics of shopping and nutritional habits in the Czech society. Its primary aims are to identify the shopping characteristics of Czech consumers, to find out whether the consumers are interested in a healthy lifestyle, if they pursue and consume organic (bio) food, and most importantly, what are the motivation factors of the consumers for shopping in general. The secondary aim is a comparison of the presented survey and the foreign FRL (Food Related Lifestyle) concept which served as an inspiration of the analytical part of this thesis. The research section of the thesis is characterized as a pilot survey for which the method of quantitative research by questionnaire survey was chosen. The previously determined hypotheses are verified by the crosstabs and by the cluster analysis method. The main parameter of the study is the healthy lifestyle which is confronted with particular aspects of the FRL concept and also compared to the identified consumer segments. On the general level, the main contribution of the presented diploma thesis is the introduction of the FRL concept, which allows to create a typology of consumers on which is possible to build some effective measures to streamline the eating habits of the general population. Keywords: food related...

Page generated in 0.0264 seconds