The main goal of this diploma thesis is to evaluate the shopping environment of the grocery stores with respect to the needs of older consumers and to propose measures that will lead to greater seniors´ satisfaction when food shopping. The thesis describes factors that are important for the older consumers when choosing a grocery store and other matters that are related to the purchase. For the purpose of the thesis quantitative research through questionnaire survey (n = 229) was conducted. The questionnaire survey was supplemented with in-depth interviews with seniors (n = 40) and retailers (n = 2) and observation in grocery stores. The data were being collected in March and April 2017. The recommendations focused mainly on improving services and comfort for seniors when food shopping.

The topic of thesis is "The attitudes and buying behavior of customers of a shopping center." The aim of this work was to evaluate the attitudes and buying behavior of customers, specifically in the Business Centre Čtyři Dvory in České Budějovice, which conducted a questionnaire survey. At the same time also set targets for evaluation in this shopping center, depending on gender and determine whether they are in the center of satisfied customers buying From the perspective of a range of products and services offered. Currently, traders and developers play an increasingly difficult market rival battle for customers, so it is important to offer customers in the centers of the various alternatives both here to spend their leisure time to the management of these centers attract more visitors. It is therefore necessary to know what the customer when buying most affects what range of services or favors, as they are exposed interior of the shopping centers and the like. These factors may play a key role in ensuring the popularity centers and higher customer satisfaction.

The aim of this diploma theses is some analysis of attitudes and shopping behaviour in department store Dvořák in Tábor. The investigation was made by marketing research. Its target was to analyze the perception of consumers, their feelings and opinions through the questionnaires. Another aim was to find out from which reasons consumers visit this store, what are they buying, how do they find the environment and what about global features of the store.

This diploma thesis focuses on customer behavior in specific shopping center. The theoretical part focuses on terminology which corresponds with the theme. The practical part focuses on analysis of customer behavior in shopping center City Park Jihlava. The main goal of the thesis is segmentation of customers and to offer recommendation to the management of the center. Proposals are processed and based on analysis and results of personal questionnaire.

There has been a lot of literature written about the concept of corporate social responsibiilty (CSR). However, not enough attention is paid to the impact of this concept on consumer behavior. Based on reference literature, empirical research, and the author's own research, this thesis examines and analyzes the influence of CSR on consumer buying behavior through awareness, perception and evaluation. It is also focused on the factors that influence the incorporation of CSR into the buying criteria. This thesis attempts to answer the question, whether the CSR is taken into consideration by buying decision making, or not.

The subject of the thesis is to analyze the current state of company’s purchasing strategy, leading to identify areas for improvement of company’s purchase. The aim is to draft a new purchasing strategy while focusing on contracts. Based on the analysis, the thesis includes a proposal to expand the portfolio of products with a proper product, a proposal to deal with the specific customers’ requirements and a proposal of implementation of the strategy just-in-time. Proposals contribute to the effective management of purchasing.

Purpose of this thesis is to create strategies based on market analyses for optimized inventory management in area of small batch production and enforce meaning of the supply chain marketing within KLM company. This thesis providing ABC analysis, new system developed for efficient identification of the parts and suppliers. Based on these analyses new quotation system for spare parts management has been proposed.

The main aim of the thesis is a research, which is focused on buying atmosphere in the selected retail unit. The aim includes proposes some changes in store too.

The theme of my graduation thesis was "Attitudes and buying behaviour of customers of a shopping center". The object that I have explore was the shopping center Tesco Pisek. Marketers must be able to survive on the market competition, so they must know their own consumers. It is important to know the consumer behaviour, to know what is importent for consumers and it is also important to know the consumer knowledge of diferent products. This topic has me interested because of the most important timeliness. To get all those information I must do marketing research, these results was evaluated in this graduation thesis.

The diploma thesis decsribes the company purchasing processes. The thesis is focusing on the company purchasing functions. It defines the working methods and the processes through which the purchasing processes are coordinated. The target is to describe the complexity of the system and its complete structure. The theoretical part presents theoretical solutions to the problems related to absence of the strategic purchasing in the company. It describes the missing processes and suggests how to implement the strategic sourcing department. The practical part is focusing on presenting the solution to problems related to material procuring based on the company financial analysis. The goal is to implement missing processes in the company organization a to focus on the supplier selection and the supplier development as the key purchasing problem. The diploma thesis describes the purchasing system in its complexity. The thesis is structurized to describe every single function and process ensuring that the material procurement works effectively and efficiently.