The theme of diploma thesis is ?Attitudes and Buying Behavior of Customers in selected Shopping center.? The theoretical part is to obtain as much information on the issue as possible. A survey was carried out simultaneously directly in a shopping center. In the practical part, there is the evaluation of the response of the evaluation of the response of customers in the shopping center selected by the survey. For the research I have chosen the shopping center in Ceske Budejovice.

FIALA, R., 2012: The impact of trust on performance of enterprises, clusters and purchasing alliances. Mendel University in Brno. Dissertation thesis. This dissertation thesis is concerned with verification of how trust influences the performance of enterprises, clusters and purchasing alliances. Three models have been formed on which relationships among variables are proved by means of structural equation modeling. The first model deals with relations between the interorganizational and interpersonal trust in the supplier from the purchaser's point of view, negotiation costs and the level of conflict between suppliers and customers, and with the performance of suppliers and customers. Based on calculations, statistically significant relation has been discovered between the trust (interorganizational and interpersonal) and the negotiation costs, the trust (interorganizational and interpersonal) and the level of conflict, the performance of suppliers and the negotiation costs, the performance of suppliers and the level of conflict, as well as the relation between the performance of suppliers and the performance of customers. The second model shows a relationship between reputation among members of clusters, the trust among their members and the performance of clusters. Out of the three relations researched two were statistically significant (i.e. the relation between the reputation and the trust, and the trust and the performance). The relation between the reputation and the performance was statistically insignificant. The third model verifies a relationship between the reputation of the purchasing alliance headquarters, the trust in it, and the performance of the purchasing alliance. Statistically significant relations have been discovered between these three variables.

The aim of this thesis is to suggest a methodics for using colors in marketing and this methodics demonstrate in practice on the specific products of graphic design. To obtain information is used questionnaire investigation. For further determine behaviour of people, their opinions and attitudes is with the part of the respon-dents completed the questionnaire personally with the space for discussion. The results are statistically and graphically analyzed. The attention of the work itself is devoted to the presentation of the marketing research results and to the proposals of methodics for using colors. This methodics is applied to specific products of graphic design.

This thesis deals with consumer behavior on the mobile phone market. It focuses on identifying the factors that influence consumers in their purchase behavior and describes their purchase decision process. To determine consumer behavior was used a questionnaire survey on a sample of 508 respondents. This quantitative survey was complemented by interviews of 39 respondents. The data were being collected in April 2013. All the results were the basis for the compilation model of consumer behavior on the mobile phone market.

This diploma thesis deals with the phenomenon of Czech fashion bloggers in terms of its impact on consumer buying behavior. It summarizes theoretical knowledge about blog, blogging, buying behavior and marketing communication tools that can be found on blogs. Theoretical knowledge is translated into practice using content analysis of blogs and questionnaire surveys. The aim of the work is to find out whether fashion bloggers have an impact on the consumer's buying behavior and also what marketing communication tool is most important to them. For the coherence of the topic, qualitative research methods are also used in the form of structured interviews with readers of these blogs and bloggers themselves. In conclusion, all the findings from all the analyzes and a brief recommendation for those who think about using the fashion blog as a marketing communication tool are summarized.

The aim of the thesis is to provide an overview of the automobile aftermarket customization and to evaluate its potential on the Czech market. The first goal is to understand why product design is crucial for consumers in general and to highlight its importance for automobile industry. Moving forward, the historical development of the automotive design with emphasis on external factors influencing technical and design development and, consequently customers preferences is provided. In order to analyze the potential of the customizing companies in the Czech Republic, a research among several Czech and German modifiers was conducted. The outcomes of the research enabled to draw the conclusions and evaluate the actual potential of automobile aftermarket modification.

The usage of the packaging as the marketing tool gains on its importance and allows companies to differentiate from each other and gain the attention of the potential customer. The aim of the current thesis is to provide an analysis of the impact of packaging on the consumer buying behavior on the example of the chosen company. Moreover, the research investigated to which extent company's customers are satisfied with the packaging they get, and to which extent such packaging incited them to buy the chosen company's products. Furthermore, the recommendations regarding packaging were presented. The mixed research method has been chosen for the research, since it provided a complex picture on the researched area, it included both quantitative and qualitative approaches. The data collection included the qualitative research in the form of the interview with the manager of the chosen company and quantitative research which was conducted and analyzed through the survey.

A topic of this thesis is an analysis of customer preferences in relation to products and services of the company REX Controls s.r.o. that focuses mainly on industrial automation and control systems. The goal of this thesis is to find preferred attributes when acquiring a control system and determine a level of customer satisfaction and loyalty. Product attributes are determined by conducting semi-structured interviews. Analysis of customer preferences is based on a consumer research. Within the survey are involved two groups of experts on automation and regulation. Evaluation of the collected data is performed by using statistical tools. The results of the analysis and formulated recommendations for the company, which could help to achieve its objectives, are discussed in the conclusion part.

First part defines living standard and its understanding in retail context. Second part concentrates on consitions in retail business and their development in the 90s. Third part summarizes some of the qualitative features of today's retail business with services offered to customers. All with its impact on living standard.

Main goal of this diploma work is to analyze marketing meaning of the difference between male and female role, namely by the help of marketing research - partly sighting differences in purchase behaviour of men and women at supermarkets and hypermarkets and also by the help of the questionnaire intent on main different line of that behaviour.