Marketingový výzkum, pozorování, zabývající se návštěvností hypermarketu v jednotlivých dnech a časech. Představení instore radia jako reklamního média. Reklama v místě prodeje.

In the theoretical part the thesis focus on consumer behavior and marketing research. Describes three models of buyer behaviour, main factors influencing the behaviour and the purchase decision-making proces. The second part of the thesis presents results of the primary marketing research.

This thesis is consisting of theoretical and practical part. In theoretical part few terms are elaborated like: distribution and logistics chain. In other chapters there are topics like: manipulation units and its use, transportation systems, Incoterms (norms of international business) and chapter which includes electronic identification of goods. In practical part there are descriptions of several business activities of small company doing international trade. There is detailed example of doing international business with the help of buying agent in China. In second case is mentioned direct business with producers in China (without cooperation with agent). Following analysis contains advantages and disadvantages of both the cases. In one of the chapters of practical part is written about type of warehousing used by companies (having own or rented warehouse) and about sea transportation. At the end of the thesis there are descriptions about selling logistics of the company.

Evaluation of business strategy of the company New Yorker. Analysis of the theoretical aspects of the business strategy and comparison with the real situation. Recommendations for actual business strategy improvement.

In-store communication is part of marketing communication. Importance of in-store communication is on the rise, since mass-media communication is loosing its efficiency. In-store promotion works with variety of instrumens, how to influence customers right in the place of sale. How these instruments work and influence customers is the main focus of this thesis.

The thesis is divided into two parts. The firts part deals with theoretical description of fashion merchandising, including specification of visual merchandising, sensoring merchandising and other aspects of shopping environment. The second part is dedicated to description of practical application of those principles in a selected shop of an international fashion retailer.

This thesis deals with the situation on the market of organic food in the Czech Republic. The aim is to determine the attitudes, awareness and purchase behaviour of Czech organic food consumers. Find out how different purchasing behaviour of women and men by age and what is typical organic food consumer. The thesis is divided into two parts. In the first theoretical-methodological section describes the basic concepts and legislation on the matter. Furthermore, mapping the situation of the contemporary state of the organic food market. The practical part consists of market segmentation obtained from desk research MML-TGI and quantitative research purchasing behaviour and attitudes of Czech consumers to organic food.

This Master's Thesis is focusing on the typology of consumers in the apparel industry. The thesis is comparing two different typologies. The first one is based on the data of the project Fashion 2012, the second one on the analysis of data MML-TGI. The thesis is also including a detailed description of the segments and evaluation of the positive and negative aspects of these projects, possible recommendations and proposals for new typologies. Next sections are focusing on the theoretical aspects and characteristics of the Czech market. It is fully possible to use the results in practice. Thanks to them, the companies can obtain a comprehensive overview of the current trends and customers of this market.

The diploma thesis focuses on the analysis of the current management of the purchasing process and inventory management for the production process in the company ZDAS, a.s. Based on the performed analyzes, this thesis proposes specific solutions for improving the actual partial processes.

KOZÁKOVÁ, I. The use of music in selected types of stores. Diploma thesis. Brno: Mendel University in Brno, 2017. The diploma thesis focuses on the use of music in selected types of stores. To evaluate the current state, store visits (n = 62) were selected. To find out how consumers perceive background music and how it affects them, a questionnaire survey, conducted in laboratory conditions (n = 104) and in-depth interviews (n = 41), were used. Respondents were aged 18-30 years. On the basis of the data obtained, the impact of music on the customer in the business environment was determined. There was no evidence of dependence between product price evaluation and the presence of reproduced music in a laboratory experiment. The research results enabled within the target group to formulate appropriate recommendations for the vendors.