This diploma thesis is devoted to the evaluation of the meaning and role of shopping centers in retail sales in the Czech Republic, using analysis performed. The SWOT analysis was carried out in order to identify strengths and weaknesses of selected shopping centers and to define their opportunities and threats. Further, some of financial indicators of given studied shopping centers were calculated and the resulting data were compared to each other in the monitored time period. On the basis of these results, it was evaluated a possible impact of the effectiveness of the law of corporations to shopping centers. In the next part, two retail format focused on food sale were compared based on financial indicators. The first format is represented by hypermarkets located in shopping centers and the second one by smaller retail units. The last section describes evaluation of questionnaire focused on consumer behavior of customers during food purchase and their preferences in choice a retail format.

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The Master´s Thesis deals with the category management on the supplier´s side. The main objective of the thesis is to find the best shelf optimization for the selected categories. In the theoretical part there are defined the main terms and the category management process. The analytical part is then focused on the whole category management process in Albert. The analytical part is based on primary and secondary data. The primary data consists of quantitative questionnaire, observation and interview with customers. The secondary data are based on MML-TGI research, GfK reports and Nielsen reports. In the thesis there is a big emphasis on the customer shopping behaviour. At the end of the thesis there are given shelf proposals and recommendations to the retailer.

The thesis is focused of finding a suitable space for set up and apply a new form of electronic auction and introduction a system of suppliers evaluation to the company UPC Czech republic, Ltd. These touls should lead to optimize the whole purchasing process of the company. The thesis included performance of methods and techniques to successfully management of selected activities in the organization and contains the description of all the current purchasing process.

The diploma thesis focuses on shopping behaviour of seniors when shopping for food. The aim was to identify their needs, detect barriers and problem areas. To determine these characteristics indepth interviews with elderly (n = 35) and observations in 8 grocery stores were conducted. Based on the findings, obstacles and problems of seniors in the food market were identified. Subsequently recommendations were drafted for producers and sellers aiming to increase customer comfort.

KASÁRNÍK, T. Analysis of factors influencing consumer behavior on the beer market. Thesis. Brno: FRRMS MENDELU, 2019 This thesis deals with factors that influence consumer behaviour on the beer market in the Czech Republic. The aim of this thesis was to identify these factors. Factors influencing consumers when choosing restaurants for beer consumption were also identified. Current trends in this market and consumer preferences were also presented. The survey included a questionnaire survey, which was attended by 408 respondents.

STEHNOVÁ, N., Shopping behaviour of consumers on the vegetable market in the Czech Republic. Diploma thesis. Brno: Mendel University in Brno, 2020. The diploma thesis describes the situation on the vegetable market in the Czech Republic. The first part of the thesis monitors the development of sowing areas, harvest, consumption, consumer prices and the development of foreign trade of vegetables in recent years. The next part of the thesis deals with factors affecting shopping behaviour of consumers on the vegetable market. These consumers are further divided into individual segments by means of cluster analysis. Not least, the thesis also includes the research of Czech vegetable producers. At the end of the thesis are formulated recommendations for the consumers, producers and traders on the vegetable market.

The aim of the diploma thesis on topic ?The shopping behaviour and attitude of customers in the chosen retail unit? was the evaluation of shopping behaviour of customers and their attitude and suggestion of some improvement. The Literature search was writen on the basis of information from the available technical literature. This part contains information concerning customer and his attitudes, needs, behaviour and decision. Further there is an explanation of concept of shopping behaviour, its types and approches. The practical part contains information obtained from research and from interview made with the assistent of retail unit. These information served to evaluation of established hypothesis and to determination of concrete suggestions concerning improvement of range, employes, parking sites and checkouts.